Marketing Matters: Five ways in which estate agencies can learn from consumer brands
Property advisors should look to more traditional consumer brands for inspiration on how to engage clients, says Chris Dietz of LeadingRE
Chris Dietz is President, Global Operations, at Leading Real Estate Companies of the World Leading Real Estate Companies of the World is a selective global community of the highest quality independent real estate companies, with over 565 companies, and 130,000 sales associates in over 70 countries.
Which online estate agencies are listing the most £1m+ properties?
We've totted up how many prime properties the ten biggest non-traditional agencies are currently listing...
By PrimeResi
Rightmove profits jump as estate agencies spend over £1,000 per month on advertising
The property portal's average monthly revenue per advertiser (ARPA) increased from £922 in 2017 to £1,005 in 2018, while the number of member branches has 'remained stable'.
By PrimeResi
On the power of great branding – and why real estate needs to learn from FMCG
If developers want their projects to stand out in an overcrowded landscape, they need to employ FMCG-inspired strategic thinking to tap into the consumer psyche and develop meaningful relationships, says…
By Mark Davis
Companies in this article
Leading Real Estate Companies of the WorldMost read
‘£175mn’ restoration project in Wiltshire nears completion
The eight-year rescue of the Grade I listed Tottenham House is said to be the UK’s most expensive home renovation.
Chestertons installs new sales heads in Knightsbridge & Kensington
30-branch agency announces senior appointments at two key PCL bases.
Opinion: Is Making Tax Digital the final nail in the rental market coffin?
PCL lettings expert Olivia McSweeney explains why an imminent admin shift risks accelerating landlord exits - and deterring the next generation from entering the sector.
In Pictures: London Square debuts boutique Brook Green scheme
The Aldar-owned developer is converting a set of historic school buildings into a gated enclave of 32 luxury homes.
In Pictures: Inside the luxury resi reworking of a St John’s Wood landmark
The historic former chapel-turned-studio where Queen filmed Radio Ga Ga is being transformed into five turnkey homes.
In Pictures: Landmark Mayfair mansion with potential seeks £25mn
Former Auchincloss-Coats residence, available for the first time in 30 years, offers scope to create a £55mn super-home, according to agents.
In Pictures: Ransome’s Wharf launches with a ‘refined Chelsea-meets-Battersea aesthetic’
London Square's design team for the 118-home development includes Echlin, Fourfoursixsix, and 5PA Architects.
By PrimeResi
Savills: Prime markets forecast to bottom out this year – except PCL
Prime Regional property prices are likely to rise 1.5% in 2026, predicts Savills, but Prime Central London values have a bit further to fall.
By PrimeResi
PCL council warns cyber attack fallout is ‘ongoing and will take several months’
A cyber incident 'with criminal intent' has been causing havoc in Prime Central London since November, causing significant delays to planning decisions across Westminster and Kensington & Chelsea.
By PrimeResi
Home Counties estate agency recruits trio of well-known names
Phillip Armstrong, Marcus Gondolo-Gordon & Chris Humphrey have all joined house.Partnership.
By PrimeResi
LATEST ARTICLES
‘Rare buying opportunities’ on offer in Central London, says Coutts, as price cuts proliferate
But 'this dynamic may not persist' as supply shortages put upward pressure on prices later in the year.
By PrimeResi
Watch: Buying agency ranks Britain’s best places to live
Greater Manchester town tops Garrington’s annual rundown of 1,447 locations.
Studio Ashby expands with new Cape Town base
Sophie Ashby’s award-winning design firm has opened its first international studio.
In Pictures: Super-prime townhouse hits the market on Chelsea Park Gardens
5,000+ sq ft Lutyens-inspired property, just listed at £12.75mn, has been extended with a dramatic basement.
Cautious tailwinds, selective opportunity: Cluttons’ Laura Dam Villena on prime London’s prospects for 2026
Top agency's London resi chief tells PrimeResi why realism, decisiveness and well-priced stock will be rewarded in the year ahead - and runs through the key trends at play across the capital's top postcodes.