'Far more than just bricks & mortar': What buyers need to know about branded residences
'From a legal perspective, the branded residence is more complex than a traditional purchase,' write Penny Cox and Jessica Lewis, 'for it is far more than just bricks and mortar.'

Senior Associate Penny Cox advises on high-value residential sales and purchases, mortgages and portfolio refinancing, lease extensions and collective enfranchisement. She acts for a broad spectrum of clients including high-net-worth individuals, investors, companies and banks. Jessica has experience working on a range of transactions relating to prime residential property in London and the country. Jessica represents a broad spectrum of clients, including private high-net worth individuals, family offices, trustees, charities, tenants and banks.
Interview: Six Senses CEO Neil Jacobs on the rise of branded residences & collaborating with the world’s top luxury property developers
'The buzz around The Whiteley is a testament to the ongoing global appetite for property in the capital – so we’re looking forward to seeing how this unfolds'
‘Incredibly resilient’ branded residential sector to nearly double in size over the next five years
Savills has counted 640 branded residential developments around the world, delivering nearly 100,000 homes.
Northacre moves into branded residences with St.Regis at No.1 Palace Street
Luxury property developer Northacre and top-end international hotelier St. Regis have signed a license and management agreement to create 72 St Regis-branded apartments opposite Buckingham Palace.
Companies in this article
MacfarlanesMost read
Strutt & Parker recruits high-flyer Reynolds to lead UK resi sales
Key player joins leadership team as 140-year-old agency ramps up prime & super-prime ambitions.
Trophy Holland Park villa fetches over £40mn
Boost for embattled PCL market as 19th century Italianate mansion sets 2025 benchmark.
Rumourmill Roundup: 7 big tax changes that could hit the property market this Autumn
A flurry of Treasury leaks & speculation surfaced over the summer holidays, including proposals to end Stamp Duty, extend CGT & IHT, and to introduce a new annual property tax.
By PrimeResi
DDRE expands into the North West to tap growing UHNW market
Brokerage moves to meet 'new wave' of demand for high-value homes across Cheshire, Merseyside, the Wirral & Greater Manchester.
London Square bags planning for prime Battersea project
Waterfront site opposite the Chelsea Embankment - derelict for a decade - is to deliver 118 new homes.
Knight Frank expands in East Anglia
Georgie Veale has moved from the London-based Country Department to head up the agency's new operation in Suffolk.
Brokerage hires ex-Chestertons director to head new business development arm
Harding Green’s new tech-driven division aims to provide self-employed agents with ‘corporate-level’ lead flow.
Draker & KFH combine to create ‘one powerful agency’
The two London estate agencies have been co-branded following their recent acquisitions by Lomond.
By PrimeResi
Former Knight Frank Finance Partner launches high-value mortgage brokerage
Alastair Keeling's new venture is called Arkmor Capital.
By PrimeResi
Super-prime St John’s Wood townhouse pitched as ‘possibly the best value home in the area’
Multi-million-pound price cut makes 'ambassadorial' Hamilton Terrace residence one of PCL’s best deals, says agency.
LATEST ARTICLES
Survey reveals shifting UHNWI strategies in PCL
Savills poll of leading advisers shows London’s ultra-wealthy reassessing residency amid mounting tax pressures.
Echlin signs industry big-hitter Collins as £200mn luxury pipeline takes shape
Mark Collins, the former Chairman of Residential at CBRE, has joined the expanding design & development firm as non-exec director.
Housing Secretary resigns over Stamp Duty miscalculation
'I deeply regret my decision to not seek additional specialist tax advice,' says Angela Rayner.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
In Pictures: Cliffside trophy home in Mallorca debuts at €33mn
24,000 sq ft Port Andratx project was completed in 2024.