Main image: Westminster Fire Station
Ethical Luxury: Alchemi’s Charlie Baxter on developing a sustainable PCL scheme
Ahead of World Environment Day, Alchemi Group boss Charlie Baxter explains the importance of treading lightly, and how his firm’s forthcoming project in Westminster has aced carbon reduction targets...

Charlie Baxter is Managing Director and Co-Founder of the award-winning development management firm Alchemi Group. Charlie has over 25 years' experience in the real estate development industry. He has overall responsibility of the operations, acquisitions and delivery portfolio of the company. An entrepreneur in every sense, Charlie brings a wealth of commercial experience and knowledge on diverse and complicated funding acquisitions, tax and joint ventures. Charlie began his career with Barratt Homes and helped set up their West London office before moving on to found Alchemi Group.
PCL developer REDD picks up One Palace Green for £100m luxury apartment scheme
Monaco- and Mayfair-based firm plans to create ‘one of the top tier luxury residential developments in London’ overlooking Palace Green and Kensington Palace.
Galliard gets to work on luxury resi scheme above Tottenham Court Road Crossrail station
IN PICTURES: Housebuilder has exchanged contracts with TfL on the half-acre "TCRW" site, which promises to deliver 92 luxury apartments and penthouses fronting onto Oxford Street
By PrimeResi
In Pictures: Boutique seaside scheme becomes Britain’s first ‘Passivhaus Plus’ multi-unit development
Seaton Beach on Devon's Jurassic Coast is the first multi-unit development in the UK to be certified as “Passivhaus Plus".
By PrimeResi
Companies in this article
AlchemiMost read
Knight Frank cuts house price forecast; PCL set for -4% drop this year
'A combination of high supply & faltering confidence means we now expect slower UK house price growth this year & in 2026,' says research chief Tom Bill - with prime markets set for sharp declines.
By PrimeResi
London property ‘no longer a safe bet’, warns top wealth manager
'The London property boom is well and truly over,' declares Rathbones
By PrimeResi
Super-prime Notting Hill development opp seeks £12mn
Buyer sought for standout freehold property with "one of the most ambitious planning consents in the area".
‘A market in transition’: Inside London’s evolving luxury resi development scene
New report reveals how policy, branding & global demand are reshaping the next phase of the capital’s ultra-prime development cycle.
Indie estate agency Wilfords branches out in SW London
Boutique firm adds to its growing network with a new base close to Clapham Common.
‘A fundamental reshaping of the global wealth landscape’: Europe re-emerges as a prime destination for the super-rich
'What we’re witnessing is more than just a demographic shift,' says Knight Frank, as the firm reveals who is buying what, where, and why...
By PrimeResi
£10mn price cut for trophy Knightsbridge penthouse
Ultra-prime residence at The Knightsbridge has been relaunched at £70mn.
Behind the Schemes: Crafting a family-friendly pied-à-terre at Chelsea Barracks
Rebecca Hughes Interiors lifts the lid on a recent project for a returning client at the super-prime scheme in SW1.
Native Land’s 50-storey Opus tops out ahead of schedule
Developer marks construction milestone at forthcoming luxury apartment scheme on London's South Bank.
In Pictures: Inside Finchatton’s new Georgian-inspired country estate project
Super-prime designer-developer lifts the lid on its latest creation - a 22-acre private estate in the Hampshire countryside.
LATEST ARTICLES
Industry Reactions: Central bank holds interest rates at 4.0%
The Bank of England 'remains focused on squeezing out any existing or emerging persistent inflationary pressures'.
By PrimeResi
In Pictures: Lamar unveils ‘ultra-luxury’ Madrid apartments amid €250mn European rollout
Developer debuts 22 Patricia Urquiola-designed residences with five-star amenities in the Spanish capital.
London buying agency to host top UK school headteachers at NYC event
"The link between elite schools and property decisions is clearer than ever," says Eccord boss Jo Eccles, as figures show the number of US pupils at UK schools has jumped by over a quarter since 2020.
London rental supply stays ‘strong’ as demand slips
Foxtons registered 13% fewer would-be tenants in August this year than last.
By PrimeResi
Middleton Advisors adds to buying team
Prime property firm brings in new recruit to boost its coverage across Central and North London.