Ed O’Donnell: Resi developments must pull out all the stops to make a great first impression
The easiest – and often most overlooked – way for resi developers to outdo the competition is through characterful and distinctive design, says Ed O’Donnell.

In a career spanning 25 years, Ed has crafted award-winning interiors for an exciting range of projects – everything from country mansions to Madonna’s Mayfair townhouse.
Richard Angel & Ed O’Donnell on carving a niche in specialist prime resi design
INTERVIEW: The founders of interior design house Angel O'Donnell discuss their first year in business, which has seen them work on prime London penthouses, student houses, and set new standards for the…
By PrimeResi
Behind the Schemes: KSR Architects & Clifton Interiors collaborate on ‘fun & contemporary’ refurb project in St John’s Wood
PrimeResi discovers how an historic building in one of London’s top neighbourhoods found a new lease of life as a stylish family home…
Behind the Schemes: A luxury lockdown makeover in Notting Hill, via Zoom
Logistical challenges posed by Covid-19 are causing headaches for firms all over the world, but many are finding that it’s entirely possible to work remotely and deliver physically.
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Super-prime Notting Hill development opp seeks £12mn
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Indie estate agency Wilfords branches out in SW London
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£10mn price cut for trophy Knightsbridge penthouse
Ultra-prime residence at The Knightsbridge has been relaunched at £70mn.
Behind the Schemes: Crafting a family-friendly pied-à-terre at Chelsea Barracks
Rebecca Hughes Interiors lifts the lid on a recent project for a returning client at the super-prime scheme in SW1.
Native Land’s 50-storey Opus tops out ahead of schedule
Developer marks construction milestone at forthcoming luxury apartment scheme on London's South Bank.
In Pictures: Inside Finchatton’s new Georgian-inspired country estate project
Super-prime designer-developer lifts the lid on its latest creation - a 22-acre private estate in the Hampshire countryside.
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