Ed O’Donnell: Resi developments must pull out all the stops to make a great first impression
The easiest – and often most overlooked – way for resi developers to outdo the competition is through characterful and distinctive design, says Ed O’Donnell.

In a career spanning 25 years, Ed has crafted award-winning interiors for an exciting range of projects – everything from country mansions to Madonna’s Mayfair townhouse.
Richard Angel & Ed O’Donnell on carving a niche in specialist prime resi design
INTERVIEW: The founders of interior design house Angel O'Donnell discuss their first year in business, which has seen them work on prime London penthouses, student houses, and set new standards for the…
By PrimeResi
Behind the Schemes: KSR Architects & Clifton Interiors collaborate on ‘fun & contemporary’ refurb project in St John’s Wood
PrimeResi discovers how an historic building in one of London’s top neighbourhoods found a new lease of life as a stylish family home…
Behind the Schemes: A luxury lockdown makeover in Notting Hill, via Zoom
Logistical challenges posed by Covid-19 are causing headaches for firms all over the world, but many are finding that it’s entirely possible to work remotely and deliver physically.
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Angel O’DonnellMost read
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‘Game-changing’ fast-track service launches for luxury property projects
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‘Incredibly rare’ unmod villa backing onto Primrose Hill seeks £10.85mn
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UK chief James Raynor to succeed Mark Preston as property empire's CEO.
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All 133 luxury new homes at Aldar's Waldorf Astoria Residences Yas were snapped up in less than 24 hours.
‘Landmark’ resi development opp hits the market in Edinburgh
Savills says the New Town site 'is a truly unique opportunity to deliver a landmark development in one of Edinburgh’s most desirable and architecturally significant neighbourhoods.'
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