Ed O’Donnell: Resi developments must pull out all the stops to make a great first impression
The easiest – and often most overlooked – way for resi developers to outdo the competition is through characterful and distinctive design, says Ed O’Donnell.

In a career spanning 25 years, Ed has crafted award-winning interiors for an exciting range of projects – everything from country mansions to Madonna’s Mayfair townhouse.
Richard Angel & Ed O’Donnell on carving a niche in specialist prime resi design
INTERVIEW: The founders of interior design house Angel O'Donnell discuss their first year in business, which has seen them work on prime London penthouses, student houses, and set new standards for the…
By PrimeResi
Behind the Schemes: KSR Architects & Clifton Interiors collaborate on ‘fun & contemporary’ refurb project in St John’s Wood
PrimeResi discovers how an historic building in one of London’s top neighbourhoods found a new lease of life as a stylish family home…
Behind the Schemes: A luxury lockdown makeover in Notting Hill, via Zoom
Logistical challenges posed by Covid-19 are causing headaches for firms all over the world, but many are finding that it’s entirely possible to work remotely and deliver physically.
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Angel O’DonnellMost read
Strutt & Parker recruits high-flyer Reynolds to lead UK resi sales
Key player joins leadership team as 140-year-old agency ramps up prime & super-prime ambitions.
DDRE expands into the North West to tap growing UHNW market
Brokerage moves to meet 'new wave' of demand for high-value homes across Cheshire, Merseyside, the Wirral & Greater Manchester.
London Square bags planning for prime Battersea project
Waterfront site opposite the Chelsea Embankment - derelict for a decade - is to deliver 118 new homes.
Interview: Stuart Bennett of Domus Nova on off-market deals, winning UHNW loyalty & the new rules of super-prime
One of London's most successful property agents talks us through his journey to the top, how the luxury market is faring in 2025, and what today's ultra-wealthy clients really value in an advisor.
Knight Frank expands in East Anglia
Georgie Veale has moved from the London-based Country Department to head up the agency's new operation in Suffolk.
‘Magnificent’ renovated Gothic Manor in the Cotswolds seeks buyer
This is the first time Stanley Park has been offered for sale as a single residence, following a huge restoration & a rockstar rental.
By PrimeResi
Top-end property brokerage rolls out global buying advisory service
UK Sotheby’s International Realty launches dedicated offering for HNWIs acquiring prime property across key international markets.
Super-prime St John’s Wood townhouse pitched as ‘possibly the best value home in the area’
Multi-million-pound price cut makes 'ambassadorial' Hamilton Terrace residence one of PCL’s best deals, says agency.
Echlin signs industry big-hitter Collins as £200mn luxury pipeline takes shape
Mark Collins, the former Chairman of Residential at CBRE, has joined the expanding design & development firm as non-exec director.
Former Knight Frank Finance Partner launches high-value mortgage brokerage
Alastair Keeling's new venture is called Arkmor Capital.
By PrimeResi
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Average prices in PCL are showing their widest annual decline in over four years as mounting uncertainty weighs on sentiment, reports Knight Frank's head of UK resi research.
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