Developer looks to turn TikTok views into sales
Avanton continues US-style marketing drive for £130m scheme in Battersea.
Fenton Whelan gears up for Park Modern launch as pre-sales hit £100m
The developer is planning to unveil its super-prime scheme by Hyde Park via a 'Netflix-style' virtual event tomorrow morning.
Developer signs up influencers to ‘test-drive’ new Battersea scheme
London and other European cities are playing catch-up to the States when it comes to influencer-driven marketing, says Avanton.
US-style marketing campaign drives £30m sales flurry at Battersea scheme
Avanton’s faith in the power of TikTok and social media influencers looks to be paying off.
Most read
REDD lands 12,000 sq ft mansion project in Notting Hill
Private client commission will see substantial villa reworked into 'best-in-class' family home.
More details emerge around record Chelsea mansion sale
Low-profile hedge fund boss named by the Financial Times as purchaser of Candy’s '£265mn' Providence House
The Whiteley reaches practical completion; full amenities line-up unveiled
Eight-year overhaul of London’s first department store has delivered 139 homes with 'best-in-class' facilities, a Six Senses hotel - and some new benchmarks for the sales market.
Super-prime agency lines up brokerage model expansion
'This is not a shift towards scale, nor an attempt to mirror larger brokerage platforms... it is a natural extension of our boutique approach', says Beauchamp boss Gary Hersham.
Knight Frank: Middle East conflict will impact UK housing market in four stages
The agency's resi research boss Tom Bill breaks down the likely path for policy, rates, sentiment and pricing - starting with what’s already playing out in the prime country market
By Tom Bill
Freehold Marylebone mansion block heads to auction
33-home building is being sold by order of the Howard de Walden Estate, which has owned the land for over 300 years.
Savills installs new head of Fulham sales
Tom Reeves takes charge of multi-office operation in SW London following the retirement of Emma Stead, who spent over thirty years with the agency.
Middleton Advisors boosts Cotswolds buying team
Former Knight Frank agent Charlotte Hall has joined to advise buyers across the region’s most sought-after addresses.
Prime London sales market still struggling as uncertainty reigns
LonRes reports another poor month in the capital's high-end property market, with deal volumes and prices both down - but rising under offer numbers suggest there's demand out there.
NYC lines up ‘pied-à-terre tax’ on $5mn+ second homes
State-first measure targeting ultra-wealthy and global elite announced by Mayor Mamdani.
LATEST ARTICLES
Tom Bill on the Renters’ Rights Act: The end of the hobbyist landlord?
The new rules - now just ten days away - are driving some landlords from the sector and will make it harder for vulnerable tenants, explains Knight Frank's head of UK residential research.
By Tom Bill
Sales hit halfway mark at luxury Kensington scheme
Residence One says its Allen House project has 'consistently outperformed other schemes'
Savills reports flurry of £10mn-plus country deals
Agency tucks away £112mn worth of super-prime country piles as HNW buyers make their move.
CPR Cup 2026: Entries now open
Spaces now available for the industry's leading charity football tournament, which is being held on Friday 19th June.
Rightmove reports lower-than-usual April price rises
'Increased mortgage rates & stiff competition to find a buyer are limiting new seller asking price growth this spring,' says property portal.
By PrimeResi