Competition Prime: Knightsbridge apartment raffled off for a fiver a go

Owner of lower ground floor flat on Ennismore Gardens aims to sell 500,000 tickets to enable 'sizeable' charity donation

A perfectly nice apartment on one of Knightsbridge’s best addresses is being raffled off at £5 a pop.

The fully-furnished lower ground floor pad at 53 Ennismore Gardens, estimated to be worth around £1m, has been launched via a dedicated website – WinAKnightsbridgeFlat.com – with the dual aim of making a sale whilst raising money for charity.

The owner, named as a Lord Roger Hickman, 72, is apparently planning a move out to the country to care for his elderly mother and settled on the unconventional sales technique after speaking with “many” estate agents and concluding that “it is in our best interest to take the sale of the property into our own hands”.​

The plan is to sell at least 300,000 tickets to cover costs of PayPal, charity donations, administration, stamp duty and legal fees, though ideally sales will hit 500,000 to enable a “sizeable” donation to be made to the nominated charities – Emmaus, Shelter and Crisis.

The not-so-small print goes as follows: “We will donate 5% of all the first 300,000 paid entry ticket sales to charity and if we achieve this target before December 1st we will donate ALL the additional ticket sale revenue to charity, less a small percentage to cover Pay Pal and marketing costs, as our way of helping the less fortunate among us.”

The entry fee is £5 per ticket and requires buyers to “answer a question about the location of the flat”, presumably to whittle it down to the serious buyers.

Hickman added: “My children and I will be sad to see it go. Being so close to all the amenities and tourist attractions and yet so peaceful in this beautiful square, it really is perfect. Like in any prize draw, the more tickets purchased by an individual, the higher the person’s chances of claiming the prize. I am hoping that one lucky winner can emerge as the proud owner of an apartment in London just in time for Christmas 2017.”

The competition is being handled by a “leading” accountancy firm and the draw will be overseen by someone nominated by the Charity Commission. The closing date for entries is December 1st 2017 at midday GMT.