Main image: Charlie Willis
'Agents with experience are just as well placed to sell as they are to buy': Charlie Willis on the rise of the prime property broker
American-style property brokers "are lapping up the choice it gives them" on this side of the pond in today's prime resi market, writes Charlie Willis of The London Broker (formerly head of Strutt & Parker's London Residential Agency). But they need to be "transparent with all parties about their instructions and intentions."

Having been actively involved with selling some of London’s finest properties since 1995, CW London property consultancy is focused on delivering a truly independent service for clients. Previously renting and selling across both the City of Westminster and the Royal Borough of Kensington & Chelsea, the practical knowledge of working at “the coal face” of this unique marketplace ensures a practical approach to delivering the best possible results. Understanding how to achieve timely outcomes in an ever-changing landscape by adopting practical and open-minded strategies is what sets CW London apart.
Ex-Knight Frank duo launch “boutique property advisory hybrid”
Matt Smith and Kris Ericsson have set up an eponymous property agency, offering buying, selling, rental and management services across the capital.
By PrimeResi
‘A huge leap forward for the property industry’: Mandatory estate agent qualifications move closer
Lord Best's recommendations, published today, herald a new regime for the property industry, with mandatory qualifications for all estate agents - which could be extended to property developers, managers…
By PrimeResi
Charlie Willis & Rupert Collingwood on turbo-charging the American brokerage model for the UK market
PrimeResi meets the duo behind The London Broker - a collective of over 20 independent agents, including some high-profile PCL operators - to discuss their US-flavoured business model, the importance…
By PrimeResi
Companies in this article
The London BrokerMost read
Chestertons bolsters London super-prime lettings team
Big-brand estate agency eyes 'strategic growth' in top-end rental sector with new Head of Super Prime Lettings.
By PrimeResi
Super-prime North London mansion frozen in international fraud probe
Luxury Avenue Road residence, City office block and West End flats among £130mn of London property identified in crackdown on alleged global fraud operation.
By PrimeResi
Wilfords brings in new Kensington & Chelsea sales boss
Independent agency boosts team and gears up for another office launch later this year.
Former Property Vision advisor launches Home Counties buying agency
Eddie Ruggles-Brise has set up an indie agency.
By PrimeResi
Interview: Inside the prime country house market with Knight Frank’s Oliver Rodbourne & Peter Edwards
As new wealth reshapes demand in high-end property markets from the Cotswolds to the Channel Islands, Knight Frank’s prime country experts reveal what’s changed - and what hasn’t.
Exploring the £4bn makeover that’s pushed Mayfair ‘back up to the top of the Monopoly board’
Luxury property developers & great estates are pouring millions into public realm improvements in Mayfair - making the historic area 'central London's third-biggest regeneration zone.'
By PrimeResi
Prime country house market ‘gains momentum’ as prices fall
Average country house prices have fallen -5.4% in the last year, reports Knight Frank - but the agency has seen a +9% increase in the number of offers accepted.
By PrimeResi
Top-end buyers hit pause as Budget fears stall £5mn+ deals
Transactions at the upper end of the Prime London market were down by over 40% last month, reports LonRes, as the start of the autumn selling season falls flat.
Caudwell brings in Dorchester Collection to manage 1 Mayfair
New agreement 'brings together Mayfair’s two most prestigious luxury destinations,' declares ultra-prime property developer.
By PrimeResi
‘They want to come back’: Wealthy expats are holding onto London homes, says brokerage boss
UK Sotheby's International Realty's George Azar reveals the firm's latest sales figures, and says the capital's luxury housing market could rebound 'within three years' if the government rethinks its policies.
LATEST ARTICLES
Caudwell brings in Dorchester Collection to manage 1 Mayfair
New agreement 'brings together Mayfair’s two most prestigious luxury destinations,' declares ultra-prime property developer.
By PrimeResi
Agency reports rapid-fire £70mn sales run in Notting Hill
After a subdued start to the year, domestic buyers have sprung into action in W11, says Strutt & Parker's local team.
No ‘Autumn bounce’ for the property market this year – Rightmove
Property portal warns there's 'not enough pent-up momentum or recent positive sentiment to spur the usual autumn bounce in property prices'.
By PrimeResi
Property market is ‘calm on the surface,’ but ‘tension beneath’ – Garrington
'Price cuts are becoming counterproductive in a landscape where the issue is not pricing, but one of confidence,' says buying agency.
By PrimeResi
Over half of Shard Place apartments let since May launch
Agents report 'exceptional momentum' at luxury BTR scheme in London Bridge.