'Agents with experience are just as well placed to sell as they are to buy': Charlie Willis on the rise of the prime property broker

Views

American-style property brokers "are lapping up the choice it gives them" on this side of the pond in today's prime resi market, writes Charlie Willis of The London Broker (formerly head of Strutt & Parker's London Residential Agency). But they need to be "transparent with all parties about their instructions and intentions."

Written by

Charlie Willis

Chief Executive Officer at The London Broker

Having been actively involved with selling some of London’s finest properties since 1995, CW London property consultancy is focused on delivering a truly independent service for clients. Previously renting and selling across both the City of Westminster and the Royal Borough of Kensington & Chelsea, the practical knowledge of working at “the coal face” of this unique marketplace ensures a practical approach to delivering the best possible results. Understanding how to achieve timely outcomes in an ever-changing landscape by adopting practical and open-minded strategies is what sets CW London apart.

This content is available only to PrimeResi Members.

If you have a membership login below, otherwise join Prime Resi today for full access to the Journal of Luxury Property.

Main image: Charlie Willis

News

Matt Smith and Kris Ericsson have set up an eponymous property agency, offering buying, selling, rental and management services across the capital.
News

Lord Best's recommendations, published today, herald a new regime for the property industry, with mandatory qualifications for all estate agents - which could be extended to property developers, managers…
Feature

PrimeResi meets the duo behind The London Broker - a collective of over 20 independent agents, including some high-profile PCL operators - to discuss their US-flavoured business model, the importance…