Marketing
Feverish Pitch: The Doer Upper’s sales agency ‘beauty’ parade
Five estate agencies are vying for the affections (sales commission) of our resident doer upper, as he sets about putting his Kensington project on the market. But which to choose?
Developer cancels launch party after receiving ‘too many RSVPs’
It sounds like a nice problem to have, but after receiving an 'overwhelming' number of RSVPs to the unveiling of a new scheme in Sydney, a developer has had to pull the plug on the swanky launch event and…
Zoopla launches Comparables Report tool
ZPG has rolled out a new gizmo that allows agents to easily build own-branded comparables reports for vendors.
Chestertons hopes for big picture with Pinterest competition
Pinterest is, apparently, not just for pictures of weddings and baked goods. In the US, it's one of the most popular real estate marketing platforms.
£15.5m Hans Place house becomes UK’s most expensive online-only instruction
A 5385 square foot end-of-terrace on one of London's most sought-after turnings has just smashed the record for the UK's most expensive online-only listing.
Ranked Outsiders: Estate agency league table launches
A league table of local estate agents' performance has been launched to 'help property owners make an informed decision' and drive business for local independents with skinny marketing budgets.
Fine & Country overhauls website
Fine & Country has lifted the lid on its new consumer website, bringing the estate agency up-to-date with a clean image-led site that puts property search at the top of the bill.
Fineandcountry.
MIPIM Notes #3: Joe Burns on flying the super-prime flag
Walpole Mayfair developer Oliver Burns stands proud as the only super-prime sponsor of the inaugural MIPIM UK.
MIPIM UK: Residential Highlights
The inaugural MIPIM UK rolls into London's Olympia tomorrow, promising "a year's worth of business in three days."
Luxury UAE portal sets sights on UK & US markets
A super-high-end real estate portal, which limits the number of agents able to list stock to just 100, has launched in the UAE with plans to conquer the UK and US markets in 2015.
Wanted: £1m homes and buyers for Ch4 documentary
Channel 4 is scouting around for ten-or-so £1m homes and prospective buyers across the UK for a "major primetime documentary".
OnTheMarket breaches 4,000 office mark
OnTheMarket.com, the consumer name for Agents' Mutual, has broken the 4,000 office mark on its dash for 5,000 by the portal's January 2015 launch.