Marketing
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed…
Mega-developer launches new scheme with ‘world first’ IPO-style sell-off
Lodha, one of the world's biggest developers, has rolled out what's thought to be the first Initial Public Offering-style pre-launch for a residential scheme.
Zoopla rolls out ‘real-time’ listings
Zoopla Property Group has launched its Real-Time Listings Service, which allows members to get properties up on ZPG sites within five minutes of them being updated on the agents' system.
Weston to woo the West End’s ‘global clientele’ with new corporate suite
London and Home Counties-centric housebuilder Weston Homes has opened a new corporate office suite in Marylebone’s Portman Square "in order to capitalise on the West End’s global clientele and strong…
Cadogan launches ‘industry first’ complimentary concierge service across portfolio
The Cadogan Estate has launched free 24-hour luxury lifestyle concierge service for all its tenants and occupiers.
London Square causes a stir in SW London
Developer London Square called in gin aficionados Sipsmiths to add some spirit to the launch of a batch of high-end apartments in SW London this week.
New Barts Square release for the Far East
After shifting 70% of the available units at Barts Square since last autumn’s launch, developer Helical Bar is heading back to Hong Kong and Singapore with a brand new batch of options for Far Eastern…
Basement company fined for unauthorised advertising in Kensington
Basement construction firm London Basement Ltd has pleaded guilty to eleven charges of the display of unauthorised advertising boards and shrouds at two properties in Scarsdale Villas, W8.
Travel Agents: Chestertons announces Avios rewards tie-up
In what's being billed as an industry first, Chestertons is offering clients travel rewards on its sales, lettings and management services.
Government issues competition law warning to estate and lettings agents
The Competition and Markets Authority has been firing out warning letters to firms it suspects being mixed up in anti-competitive agreements to restrict the advertising of fees.
Writemove: A practical guide to content marketing for estate agents
A strong story is always at the heart of good content marketing, says Stuart Penney, as he uses wisdom built up over five years as The Telegraph's Property Editor to create a blueprint for effective…
Heronslea hires Sales Director from CALA
Hertfordshire-based developer Heronslea Group has hired a new Sales and Marketing Director from CALA to drive some "significant" expansion plans.