Marketing
OnTheMarket signs up more paying customers but braces for ‘short-term’ revenue hit
Portal now has 9,000 branches on paying contracts and has seen 'strong increases' in weekly new instructions, traffic and leads, but expects its bottom line to suffer from reduced ad spend and the cost…
Zoopla celebrates as lockdown fee discounts attract hundreds of new branches
Zoopla offered arguably the most generous Covid-19 support package of any global property portal - worth an estimated £30m to agents; it seems to have worked.
Fine & Country ups ad spend as market ‘gains momentum’
Focus will be on increasing the presence across digital platforms 'to align with consumer behaviour'
LA’s Opus mansion re-pitched as ‘1175 Billionaires’ Row’
After changing hands earlier this year, a re-branded Beverley Hills mega-mansion is being marketed as "the most spectacular and luxurious organic modern home ever constructed".
OnTheMarket introduces virtual tour filter
OTM is the first big portal to allow househunters to exclude physical-tour-only listings from searches.
Virtual Reality: The final frontier…for now
Boutique agency owner Simon Rose recently bit the bullet and made a big investment in VR software to enhance the experience for his potential buyers - but has it paid off?
Knight Frank unveils new brand campaign
“Today, it’s not an estate agent you need. It’s a partner in property” goes the new slogan...
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
Berkeley picks new PR team
Newgate has been hired to handle communications for three Berkeley Group brands: St James, St William and Berkeley Homes Eastern Counties.
Challenger property portal postpones launch to July
Giles Ellwood's Homesearch trumpets itself as "not just another portal, but the future of the property industry.
Rightmove traffic surges as the property market re-opens
Property portal traffic jumped by 45% on Wednesday morning, as the Government eased the Coronavirus lockdown and made a surprise move to re-open the housing market; email enquiries to agents leapt by 70%.
Watch: OnTheMarket boss Beattie on how Covid-19 could change the property portal landscape
The Coronavirus crisis could precipitate a big shift in the property portal landscape, says Clive Beattie, acting CEO of OnTheMarket.