Marketing
In Pictures: Aston Martin designs a private home in Japan
Top-end British car marque Aston Martin has steered further towards the branded residential property sector, designing a private luxury home in Tokyo.
Celebrity property magnate aims to make TV stars at London estate agency Robert Irving Burns
Real Housewives character PK has moved from Beverly Hills to London, taken a 50% stake in Robert Irving Burns, and is now putting the firm centre stage in a new Channel 4 reality TV series that promises…
Opinion: How the global luxury sector paves the way for an eco-friendly future
Premium fashion, real estate, design and automotive brands are pioneering sustainable business models, says the New York-based president of property broker network Luxury Portfolio International®.
‘Incredibly resilient’ branded residential sector to nearly double in size over the next five years
Savills has counted 640 branded residential developments around the world, delivering nearly 100,000 homes.
Fine & Country signs global property portal listing deal
nurtur.group-owned estate agency brand has signed-up to international property portal hub ListGlobally, to promote listings in 54 countries.
‘Gone are the days of traditional property marketing’: Knight Frank unveils new flagship resi publication
Agency responds to 'diminishing focus on printed media' with new approach to in-house marketing.
OnTheMarket revenue climbs as top-end agencies renew contracts
Knight Frank, Savills, Chestertons, Carter Jonas, Glentree are amongst those re-committing to the property portal, as fast-growing estate agency group Lomond signs up.
Savills teams up with TV star & Waitrose for autumn marketing push
Actress Suranne Jones, known for her roles in Doctor Foster, Scott & Bailey and Coronation Street, has agreed to be the voice of the agency's new radio ads.
Data firm rolls out ‘whole-market’ property search engine
Fully white-labelled tool promises to show 100 times more options than Rightmove and Zoopla.
Advice on how to push down agents’ fees ‘missed the mark’, admits Zoopla
Property portal is “reviewing internal editorial processes” after irritating its estate agency advertisers.
Global proptech firm rolls out ‘AI powered matchmaking’ to UK market
Property Raptor wants to 'revolutionise' UK real estate agencies with its suite of AI matching and productivity tools.
Welcome to the new-look PrimeResi
It’s our tenth birthday, so we’ve relaunched PrimeResi.com with a fresh design and a suite of new features; we hope you enjoy the upgrades.