Marketing
Art & super-prime property: Seven ways to captivate today’s luxury homebuyers
'Art has the power to stop people in their tracks & open their hearts and minds': Marcelo Zimmler shares his practical guide to elevating a luxury interior - and making a lasting impact on potential purchasers.
Houseful recruits ‘PR heavyweight’ to boost software brand
Mark Hook's arrival at Alto Software follows a top-level re-working of Houseful's tech brands earlier this year.
China-specialist property comms agency appoints deputy MD
Fong Fong Lee-Collins steps up at Sally Maier-Yip's 11K Consulting.
Propertymark rolls out ‘unified’ accreditation badge
The new logo aims to ape ABTA travel & Food Standards Agency hygiene ratings, but for the estate agency sector.
Chestertons extends high-profile polo sponsorship
Five-year deal continues one of the property industry’s longest-running sponsorship tie-ups.
In Pictures: John D Wood & Co launches latest brand magazine in Mayfair
Clients still appreciate the 'tangible experience' of a high-quality print publication, says venerable estate agency.
Leading property PR agencies to merge
Chanel Bailey's Elevate & Adam Foster's Ellwood have joined forces to create 'a dynamic & expanded powerhouse in the industry.'
Zoopla invites agents to promote ‘unique or viral’ listings with new video series
Property portal's latest social media campaign aims to 'deliver entertainment-first property content to fresh audiences across TikTok, Instagram & YouTube'.
Rupert Everett to voice Fine & Country’s latest brand campaign
Actor's 'distinctive voice adds a level of sophistication that aligns perfectly with Fine & Country’s premium positioning,' says estate agency marketing chief Emilie Despois.
LeadingRE adds Global Business Development Manager
Theya Phathanathong has been brought in to strengthen developer relationships & drive expansion of a new project marketing program.
Auriens brings in boutique estate agency for 2025 sales push
Luxury later living operator announces 'strategic collaboration' with longstanding firm in Chelsea.
Knight Frank celebrates successful Wealth Report launch & media campaign
The property firm's flagship research report was unveiled in front of 300 private clients & their advisors last week, and has generated more than 1,000 pieces of media coverage so far.