Marketing
£1.5bn property portal fees claim seeks green light
The big Competition Appeal Tribunal hearing starts today; Rightmove says the claim is 'without merit'.
Baccarat enlists supermodel for branded residences campaign
French crystal purveyor turns to top fashion-world names to sell its vision of island life.
Strutts puts AI to work on property search, claiming agency first
Heritage firm's new website takes buyer briefs in everyday speak, with listings also being readied for discovery through ChatGPT and its rivals.
Multi-agent instructions are 46% less likely to sell than ‘off-market’ listings
New research suggests using too many agents can spoil the deal.
Rightmove adds AI-powered property comparison tool
Property portal says early-adopting users of its AI search tools are generating twice as many leads for agents.
Sotheby’s International Realty rolls out 50th birthday marketing pageant
Luxury property broker brand marks milestone anniversary with an ad campaign, a coffee-table book and a big agent gathering.
Branded resi developer secures heavyweight marketing hook for Middle East scheme
Anthony Joshua has 'backed' the UK launch of Adanté Realty’s Yenaier project in Oman, as the boxer's Tyson Fury showdown is confirmed.
Paul Smith gives Notting Hill estate agency the fashion treatment
OB Private gets a week-long makeover, complete with wrapped office, designer threads and Paul Smith Minis for viewings.
Forbes adds 70-year-old Rome agency to luxury property network
70-year-old Rivolta takes exclusive territory as group expands its reach across the world's prime property capitals.
The New Scarcity: Liam Bailey on the evolution of luxury & what today’s HNW property buyers really value
The ingredients that once signalled luxury are becoming the easiest to copy, says Knight Frank; what increasingly commands a premium are the things that can’t be replicated...
MIPIM makes room for luxury living & branded residences in Cannes expansion
Housing moves ‘centre stage’ as annual property industry fixture unveils biggest overhaul in its 37-year history.
In Pictures: Ballymore targets side-hustle ‘strivers’ with new Canary Wharf scheme
East London apartments are being marketed towards 'a new generation of strivers building side ventures in the capital.'