Marketing
How To Make Friends & Influence People: Jon Byers on the transformative role of social media in estate agency
Estate agency chief Jon Byers shares his views & experiences of luxury property marketing in the modern age: from adopting portals and focusing on video, to competing with Instagram 'propfluencers'.
America’s biggest property portal to open up pre-market listings
Major US brokerages back Zillow move to surface 'coming soon' listings to its enormous audience.
Knight Frank appoints new UK marketing head
Former Crown Estate and Disney exec takes role spanning agency’s resi and commercial divisions.
Richmond estate agency taps TV star to front social media presence
Amanda Lamb will be presenting regular Instagram & Facebook reels for Antony Roberts.
Connells deal delivers major listings boost for OnTheMarket
Nearly 100,000 properties from the UK’s largest estate agency group headed to the CoStar-owned portal.
Property developer frames Battersea scheme with art fair partnership
London Square is using the Affordable Art Fair to accentuate interior design notes at the nearby Ransome's Wharf, and to champion International Women's Day.
Rightmove reveals its ‘next phase of AI innovation’
Property portal to launch ChatGPT app.
Zoopla buys new homes portal
newhomesforsale.co.uk will continue to operates as a standalone brand & website,
American property portal rolls out ‘transformative’ AI interface
CoStar says the launch 'marks a generational leap forward in how people navigate the home search and home buying process.'
Boutique comms team picks up St John’s Wood Square brief
Ebury Comms to lead global communications for 5.5-acre super-prime project in NW London.
Opinion: Portals were built for scrolling, AI is built for solving
Veteran agent Trevor Abrahmsohn argues that AI won’t just challenge the portals - it could rewrite the very rules they were built on.
Former Perkins&Will London chief launches AI rental platform
Ex-architecture MD bets on proprietary LLM and geospatial engine to disrupt postcode-led property search.