Marketing
Rightmove adds AI-powered property comparison tool
Property portal says early-adopting users of its AI search tools are generating twice as many leads for agents.
Sotheby’s International Realty rolls out 50th birthday marketing pageant
Luxury property broker brand marks milestone anniversary with an ad campaign, a coffee-table book and a big agent gathering.
Branded resi developer secures heavyweight marketing hook for Middle East scheme
Anthony Joshua has 'backed' the UK launch of Adanté Realty’s Yenaier project in Oman, as the boxer's Tyson Fury showdown is confirmed.
Paul Smith gives Notting Hill estate agency the fashion treatment
OB Private gets a week-long makeover, complete with wrapped office, designer threads and Paul Smith Minis for viewings.
Forbes adds 70-year-old Rome agency to luxury property network
70-year-old Rivolta takes exclusive territory as group expands its reach across the world's prime property capitals.
The New Scarcity: Liam Bailey on the evolution of luxury & what today’s HNW property buyers really value
The ingredients that once signalled luxury are becoming the easiest to copy, says Knight Frank; what increasingly commands a premium are the things that can’t be replicated...
MIPIM makes room for luxury living & branded residences in Cannes expansion
Housing moves ‘centre stage’ as annual property industry fixture unveils biggest overhaul in its 37-year history.
In Pictures: Ballymore targets side-hustle ‘strivers’ with new Canary Wharf scheme
East London apartments are being marketed towards 'a new generation of strivers building side ventures in the capital.'
Nest Seekers picks London for global luxury property summit
Berkeley Group signs up as headline sponsor as luxury brokerage prepares to convene agents from across its 2,500-strong network.
Forbes Global Properties adds Australian super-prime specialist to board
Private Property Global founder Tracey Atkins joins leadership of international luxury property network.
New ‘wealth intelligence platform’ aims to boost luxury firms’ HNW prospecting
Former Wealth-X MD Manuel Bianchi is leading the venture.
Before Rightmove, there was… the luxury property peepshow
Researchers have uncovered evidence that a Bond Street estate agency was giving buyers immersive previews of grand homes and estates more than 150 years before the digital walk-through.