Marketing
LonRes adds video reels as property marketing evolves
Video content has become an essential part of the marketing mix, says B2B prime London trading platform.
Wall Street Journal: The Secret to Selling a $100 Million Mansion
Four of America's top luxury property brokers share insights & anecdotes about their ultra-prime deal-making.
Mark Wells: AI is the future of property search, so why are the major portals holding back?
Algorithms can easily improve the process of finding the perfect home, says the boss of off-market platform Invisible Homes, so why would the big players leave an open goal like this?
London Square debuts duo of resi plays in SW London
Aldar-owned developer threw a party at the home of England Rugby to launch a pair of new schemes in Twickenham.
Acadata deal adds up for major surveying firm
E.surv acquires longstanding property research company as part of 'wider data strategy'.
New Alexander Hall chief leads rebrand
Mortgage lender has followed the lead of its sister estate agency Foxtons.
Developer unveils first show apartment in ‘PCL’s fastest-selling luxury residential building’
Chapman Eugène-designed interiors create 'an overwhelming sense of elegance & refinement', says Native Land.
Knight Frank reveals impact of flagship marketing drive
Lead publication The View has been an 'exceptional success, both commercially and creatively', says agency.
CoStar chief trumpets OnTheMarket’s progress
Newly-acquired portal is 'far outpacing' rivals, says Andy Florance, citing big uplifts in traffic and sales leads.
Hometrack rolls out Data Services arm
Proptech firm says its new suite of products 'will be a game changer for any property business looking to drive efficiencies and improve decision-making'.
OnTheMarket’s owner ‘very disappointed’ REA did not buy Rightmove
Andy Florance has shared thoughts on REA Group's Rightmove bid, a major potential sports sponsorship deal, and suggested Homes.com could be coming to the UK.
Home-sellers move away from ‘off-market’ sales
Vendors are now almost 20% less likely to choose a low-key marketing route than last year, according to data from TwentyEA.