Marketing
Property marketing in the AI age: Savills & Rightmove ‘dominate’ chatbot search performance
How ChatGPT & its ilk are ripping-up the SEO rulebook for estate agencies & portals - and which brands are winning the Artificial Intelligence race.
Top-end estate agency to list property prices in Bitcoin
Cryptocurrency pricing 'offers an engaging and modern lens through which to view property values,' says Moveli.
Knight Frank inks three-year marketing deal with Zoopla
Prominent prime resi agency renews property portal agreement to support 'far-reaching ambitions for 2025'.
Property agents face ‘major changes’ as Material Information rules replaced
'The risks for non-compliance are potentially much higher' now, warns Propertymark, as Trading Standards removes Material Information guidance in favour of regulation under the new Digital Markets, Competition…
Savills teams up with Bath Rugby
High-profile tie-up aligns two brands with a shared heritage & high-performance culture, says agency.
How top-end brokers are ‘quietly redrawing the contours of best practice in British estate agency’
A recent survey of prime property agents reveals a bullish view of business prospects, with positive takes on technology, leadership & more.
Property agency sponsors Olympic swimming champion
Knight Frank says multi-gold medallist James Guy MBE will be an 'inspiring ambassador' for its brand.
Art & super-prime property: Seven ways to captivate today’s luxury homebuyers
'Art has the power to stop people in their tracks & open their hearts and minds': Marcelo Zimmler shares his practical guide to elevating a luxury interior - and making a lasting impact on potential purchasers.
Houseful recruits ‘PR heavyweight’ to boost software brand
Mark Hook's arrival at Alto Software follows a top-level re-working of Houseful's tech brands earlier this year.
China-specialist property comms agency appoints deputy MD
Fong Fong Lee-Collins steps up at Sally Maier-Yip's 11K Consulting.
Propertymark rolls out ‘unified’ accreditation badge
The new logo aims to ape ABTA travel & Food Standards Agency hygiene ratings, but for the estate agency sector.
Chestertons extends high-profile polo sponsorship
Five-year deal continues one of the property industry’s longest-running sponsorship tie-ups.