Marketing
OnTheMarket owner completes Matterport acquisition
CoStar is heralding 'a new era of 3D digital twins & AI-powered real estate innovation'.
Abrahmsohn: On AI & the future of property search
"Will AI make Rightmove the ‘Wrongmove’ for consumers," asks veteran agent Trevor Abrahmsohn as he peers into the future of property portals.
Rightmove revenues climb further as estate agents spend more
Dominant property portal saw total income rise 7% in 2024, and expects revenue to swell another 8-10% this year.
Creative agency’s double acquisition promises to ‘reimagine digital experiences & entertainment in luxury’
Together Group has acquired 'digital twin' specialists Visualisation One & IMERZA.
Expanding estate agency signs Olympian brand ambassador
Champion cyclist Victoria Pendleton has agreed to help eXp UK with marketing and training agents to have a 'winning mentality'.
Veteran London agent laments ‘ritual slaughter of agents’ coffers by the digital portals’
'Rightmove’s latest 18% price hike is outrageous,' rails Trevor Abrahmsohn. 'But what do the agents really expect now that they have lost control of OnTheMarket?'
CoStar reports 11% revenue growth
Owner of major-league US property platforms bought UK portal OnTheMarket in 2023.
Daggers bolsters ADVSR team as digital real estate platform hits $10bn milestone
New Head of Global Partnerships, Graeme Grossman, joins fast-growing venture aiming to 'democratise global property marketing'.
Westminster ‘must explain’ how agents’ board ban ‘will not hinder the sales & lettings markets’
Propertymark wants clarification on proposed further restrictions on marketing boards.
UAE developer brings on football icon as ‘brand adviser’
Major Developers is collaborating with World Cup winner Francesco Totti.
Zoopla ‘enhances’ property listings with extra local data
Sales listings now include info on crime rates, flood risks, and nearby planning applications.
Estate agents’ boards: ‘Visual pollution’ or important marketing tool?
Officials are clamping down on traditional 'For Sale' and 'To Let' signs across PCL, but their incredible commercial potency is underestimated by the consumer - and absurdly, even by some estate agents,…