Caricature Homes: Why are some developers creating show homes for stereotypes?

Alan Page was for many years an award winning advertising creative director and founder of his own successful agency. More recently he has served on the boards of various marketing businesses and acted as a property buying agent in the South of France. He has owned numerous homes in London, Paris and Saint Tropez and has now turned his hand to small prime central London property development.
The Doer-Upper Diary: I bet it’s not like this over at Candy & Candy…
After an invigorating tour of India, doer upper Alan Page's triumphant London return takes a turn as he risks losing a chunk of the margin on his first SW3 renovation project, and weighs the relative merits…
By Alan Page
Houses of the Year: The 20 best new architect-designed homes in Britain
These 20 extraordinary new-builds and extensions will be subjected to Kevin McCloud's appraisal on Channel 4 later in the year
By Prime Resi
Inside & Out: Andrew Shirley on why resi developers are tapping wellness trends
When it comes to residential property development, there’s more to wellbeing than just adding a new spa, says Andrew Shirley.
Most read
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
St John’s Wood villa with supermodel provenance returns to agency’s books after 30 years
Arlington Residential brings Greville Road property back to market at just under £6mn - three decades after first selling it for under £800k.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
By PrimeResi
Historic St James’s building sold after luxury redevelopment
Obbard's corking rental scheme for wine merchant Berry Bros resulted in 'a very significant uplift' in value.
By PrimeResi
Is the Prime London sales market turning a corner?
Latest LonRes data shows strong pick-up in under offer numbers and stabilising values - along with signs of a resurgence at the very top-end
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
First Look: £500mn ‘vertical village’ takes shape in Kensington
100 Kensington is due to reshape the West London skyline with the tallest resi tower ever delivered in the Royal Borough.
Prime London 25: How luxury property agents embraced the digital age
Ruth Bloomfield explores the new gadgets & technological leaps that have shaped London’s prime property sector since the turn of the millennium – including portals, smartphones & social media.
New data reveals ‘catastrophic’ H1 for London’s new homes sector
'The market is now as bad as it was in early 2009, perhaps the early 1990s,' says Molior boss.
New Wimbledon base for United Kingdom Sotheby’s International Realty
George Azar's super-prime brokerage now has seven 'flagship' offices across the capital.
LATEST ARTICLES
Mapped: Latest price & rental growth across Prime London
How did the micro-markets of PCL and Prime Outer London perform in Q2?
‘Developers understand what new homes buyers and renters want and need…trust their judgment’
With new data laying bare the severity of London's new homes crisis, Knight Frank’s Charlie Hart calls for brave intervention from both central and local government - warning that a cornerstone of the…
By Charlie Hart
Flight of the ultra-rich: UK sees sharpest drop in billionaire residents
New data suggests 18 billionaires have shifted their tax residency abroad since 2023, as rival wealth centres gain ground.
£11.5mn St John’s Wood villa finds a buyer
Detached eight-bed residence on Abercorn Place was discreetly marketed, and came with a huge private leisure complex & south-facing garden.
Cadogan unveils public artwork at £235mn King’s Road scheme
Shezad Dawood's striking ceramic diptych at The Gaumont was inspired by Chelsea's 'historic creative spirit', with references ranging from early cinema to punk fashion.