Caricature Homes: Why are some developers creating show homes for stereotypes?

Alan Page was for many years an award winning advertising creative director and founder of his own successful agency. More recently he has served on the boards of various marketing businesses and acted as a property buying agent in the South of France. He has owned numerous homes in London, Paris and Saint Tropez and has now turned his hand to small prime central London property development.
The Doer-Upper Diary: I bet it’s not like this over at Candy & Candy…
After an invigorating tour of India, doer upper Alan Page's triumphant London return takes a turn as he risks losing a chunk of the margin on his first SW3 renovation project, and weighs the relative merits…
By Alan Page
Houses of the Year: The 20 best new architect-designed homes in Britain
These 20 extraordinary new-builds and extensions will be subjected to Kevin McCloud's appraisal on Channel 4 later in the year
By Prime Resi
Inside & Out: Andrew Shirley on why resi developers are tapping wellness trends
When it comes to residential property development, there’s more to wellbeing than just adding a new spa, says Andrew Shirley.
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Trio of heavyweight Chestertons agents join Azar’s growing brokerage in PCL
Top-billing sales pros Rowland King, George Smith & Matthew Chard have signed to UK Sotheby's International Realty.
By PrimeResi
In Pictures: Park Modern penthouse pitched as ‘the finest new turn-key residence in London’
Listed at £42mn, the five-bedroom apartment features interiors designed by Fenton Whelan's in-house team.
By PrimeResi
LonRes Awards 2025: The Winners
London's top dealmakers were recognised at the firm's 25-year anniversary bash in Belgrave Square on Wednesday night.
Charted: The evolution of London’s prime property market, 2000-2025
Exclusive LonRes data reveal which parts of the capital’s prime property market have seen the most significant price growth over the last 25-years.
By PrimeResi
Reuben Brothers brings in ‘disruptive’ luxury agency for One Carrington sales push
Luxury specialist OB Private joins the teamsheet at newly completed apartment scheme in Mayfair's midst.
Investor swoops on pair of Knightsbridge apartment buildings
Boutique PCL agencies collaborate on big-ticket deal just around the corner from Harrods.
Non-dom changes create £401mn stamp duty ‘black hole’ – Knight Frank
Policy shift blamed for slump in £5mn-plus deals and mounting pressure on Treasury purse strings.
Dubai soars as global super-prime market ‘hits a new gear’
Knight Frank reports overall rise in $10mn property deals around the world, but ‘adverse taxation shifts’ take their toll in London.
Have PCL property prices really dropped 60% in a year?
It depends on which data you look at, and caveats apply.
By PrimeResi
Itani expands Global Branded Residences with significant new hires
Aldo Flakstad has moved from Knight Frank in Italy; Anna Carner joins from JLL in London.
By PrimeResi
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£15mn Clarges Mayfair apartment sparks global bidding war
The trophy residence overlooking Green Park sold sight unseen for ‘well above’ asking.
CBRE names Europe & UK chair
Company veteran Marco Hekman steps up as two long-standing UK leaders prepare to leave the business.
By PrimeResi
Ranked: The world’s ‘most liveable’ cities in 2025
Copenhagen has usurped Vienna in The Economist magazine's annual lifestyle assessment.
By PrimeResi
Prime London Property Market Snapshot: Week 25, 2025
Prime London property agents recorded 5% fewer sales in the first half of 2025 than in 2024, while 11% more homes have been listed for sale.
By PrimeResi
Global buyers & rental reform: A legal perspective on the Prime London market
Lawyers Thomas Moran & Ruth Morris report on two key themes involving regime changes & the internationally mobile.