The branded residences sector is "more diversified than ever before", declares Savills, as new players from the fashion, culinary, celebrity and design world muscle-in on an area traditionally dominated by international hotel brands.
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The global branded residential property sector is changing, reports Knight Frank, as more hotel and lifestyle brands bring new visions and more diverse ambitions
The number of "branded residence" developments around the world has jumped by 230% over the last decade, reports Savills, and is expected to nearly double again within five years.
A burgeoning global crop of luxury 'branded residences' command an average price premium of 31% over non-branded counterparts, according to new research by Savills - but there are significant differences…