Main image: This double-fronted house on Holland Villas Road has a whopping 7,380 square feet of internal space (Knight Frank, POA)
Exploring a 'big shift' in London's super-prime market
Knight Frank's Daniel Daggers has noticed a new pattern in the capital's £10m+ property sector this year...
Daniel is recognised as one of London’s leading agents. With a career spanning over 19 years, his professionalism and insight have earned him the trust of clients across the globe. His outstanding reputation is built on discretion, passion and an ability to build strong, long term relationships with industry leaders and clients alike. Daniel’s renowned expertise, creativity and ability to make things happen has made him one of Knight Frank’s top selling agents.
What to read next
London’s super-prime market ‘changes direction’ as sales slow from a surge to a trickle
A flurry of £10m+ transactions in Q1 has been brought to an abrupt halt by Covid-19, reports Knight Frank, although "buyer interest remains strong pending the market reopening".
By PrimeResi
London’s super-prime market stabilises as ‘pent-up demand’ underpins deal numbers
There's 'renewed vigour' at the very top of the market, with £10m+ pricing bottoming out at the start of this year, says Knight Frank - but values and volumes are unlikely to rise much in the short term.
By PrimeResi
Why US buyers are eyeing up London’s super-prime properties
The often-overlooked lifestyle play is a key reason why North American HNWIs have accounted for close to £250m of deals in the past two months, notes Knight Frank's super-prime specialist Daniel Daggers...
Companies in this article
Knight FrankMost read
DDRE reveals 2026 sales figures; adds four new advisors
Persephone Rose, Helena Barnett-Lonergan, Ross Parker & Tommy Moore have joined Daniel Daggers' luxury brokerage.
By PrimeResi
Independent buying agents launch invitation-only alliance
New network aims to promote higher standards and make it easier for consumers to find experienced buy-side advisers.
Mid-year deal review: 25 standout luxury property sales from H1 2026
PrimeResi's snapshot of eye-catching transactions from the first half of the year, from record-breaking mansions to trophy penthouses.
‘A genuine London icon’: Extraordinary Regent’s Park building offered with development potential
Originally built as a major visitor attraction, agents say The Diorama 'represents a truly generational opportunity' to create 'a private headquarters, cultural destination, world-class residence or legacy…
By PrimeResi
In Pictures: Touring a brand-new townhouse opposite Harrods, asking £14.4mn
Agents are marketing the first of five newly completed freehold homes on Lancelot Place; PrimeResi took a look around.
‘The product has to work harder than ever’: Dean Main on developing, managing & future-proofing super-prime homes
The Rhodium and Henigman boss gives PrimeResi the inside track on how top-end demand is shifting in London - and reveals what separates the very best schemes from the rest.
‘One of the most beautiful houses in Oxfordshire’: ‘Bohemian sanctuary’ with romantic roots seeks £14.25mn
Newington House was built in the style of an Italian Palazzo, and later became something of a hub for literary high society.
By PrimeResi
High-profile agent Tangney launches ‘modern private office’
Siân-Louise Tangney's new venture, Key Privé, has already chalked up a £200k-a-month off-market deal in Ascot.
‘One of the most exclusive private islands in the world’ seeks $100mn with mega-mansion potential
In Pictures: This 75-acre tropical enclave was developed into a lavish retreat by Brazil's 'Michelangelo of the scalpel' in the 1970s.
By PrimeResi
Black Brick flags big shifts in buyer behaviour across Prime London
Buying agency's H1 data shows houses overtaking flats, suburban neighbourhoods outpacing central London and off-market deals becoming increasingly dominant.
LATEST ARTICLES
Influential economists urge incoming PM to scrap stamp duty & council tax for 1% property value tax
UCL report backed by heavyweight thinkers proposes annual levy on property values as part of sweeping tax overhaul.
By PrimeResi
Jackson-Stops: Home-buying reforms could unlock 260,000 homes within a year
Agency reckons speeding up transactions could tempt a sizeable cohort of would-be movers off the sidelines, and says scrapping stamp duty would have an even bigger impact.
Global house price growth slows to weakest level since 2024
Knight Frank's latest index shows annual growth slipped from 2.3% to 1.4% in Q1, but 91% of the 55 markets tracked were still in positive territory.
In Pictures: Inside the first completed penthouse at Holland Park Gate
RedBook Agency & Taylor Howes collaborate on transformation of 5,500 sq ft duplex atop Lodha's super-prime scheme in Kensington, billed as 'one of London's most significant new luxury homes'.
Stow Brothers to launch Islington outpost
'It’s not just about opening an office,' says design-led estate agency; 'it’s about becoming part of a neighbourhood.”
By PrimeResi