All that glitters is not gold: James Holroyd on navigating London’s new-build property market
"'Buy in haste, repent at leisure' applies throughout the property market – but especially to new builds."
James Holroyd is partner at property buying agency Property Vision. Prior to joining Property Vision, James spent seven years working on the other side – the selling side. Never completely comfortable with accentuating the positives and washing over all the pitfalls, James had his light bulb moment in 2010 and realised he really had a servant’s heart. The fulfilment of working in partnership with clients to achieve the best result for them was, to James, unrivalled.
Philip Harvey: Three ‘stealth’ trends now coming of age in the London property market
'Knowing what will stay hot, and what will not, is important': From younger buyers redrawing the map, to market sectors that have literally sold out, PV's senior partner pinpoints the key themes to watch.
Revealed: The prime London property market’s winners & losers after a ‘mixed’ year
Where in PCL have prices been rising fastest over the last 12 months? And which riverside neighbourhood has seen sales soar by 40% on pre-pandemic levels?
London’s super-prime property market ‘has very much found its feet again’ as transaction levels remain high
Spending on £10mn+ homes in London has reached a seven-year high, leading Knight Frank's Rory Penn to suggest that 'for now, the super-prime market in London has very much found its feet again.'
Companies in this article
Property VisionMost read
Grade I Belgravia mansion goes for £35mn
Biggest house deal officially filed so far this year revealed.
Trio of agents appointed to lead sales at REDD’s One Palace Green
Super-prime resi scheme overlooking Kensington Palace Gardens is set to complete this summer, delivering a collection of top-end apartments priced from £15mn.
St John’s Wood Square marches towards launch, hitting major construction milestone
The former barracks site in NW London is being transformed into a 120-home super-prime scheme by a team led by Sir George Iacobescu.
Knight Frank doubles down on super-prime lettings amid ‘surging’ top-end demand
Agency appoints new Co-Head of Super Prime Lettings for PCL as globally mobile UHNWIs continue to drive activity above £5,000 per week.
Knight Frank in fresh New York push with luxury brokerage tie-up
Big-brand property consultancy declares a 'major milestone' for the business as it signs a new partnership in the Big Apple.
By PrimeResi
Deal sealed on £20.5mn duplex at Knightsbridge Gate
Buyers returned to the heritage-led boutique development after looking at competing super-prime projects across Prime Central London.
Rich List 2026: Britain’s 50 wealthiest property tycoons
Annual rundown of Britain’s richest families and individuals puts combined wealth at £784bn - up slightly on last year - but shows more UHNWIs are now based overseas.
Top-end brokerage tests auction route with Grosvenor Square penthouse
Mayfair duplex once asking £22mn returns with an £11.5mn opening bid via a rarely used super-prime sales process.
Knight Frank rolls out new commission and pay structures
‘Significant evolution’ across estate agency business includes new performance incentives, as 130-year-old firm looks to 'provide visibility over earning potential'.
‘Truly best-in-class’ Eaton Place trophy seeks £37.95mn
Agents are billing this Belgravia behemoth as the 'pinnacle of London luxury living'.
LATEST ARTICLES
Rightmove reports ‘surprisingly strong market confidence’ as new asking prices climb
Yet a third of existing listings have had their asking price reduced, as supply runs at an 11-year high.
By PrimeResi
Monday Market Review: Key figures & findings from the last seven days
Your essential five-minute briefing, featuring data, forecasts and analysis from JLL, Knight Frank, Hamptons, UK Sotheby's International Realty, Winkworth, Savills, RICS & more...
Ranked: Britain’s top 10 prime & super-prime property agencies by market share
Savills leads for £1mn+ listings, but is just pipped by Knight Frank in the super-prime arena, according to a specialist marketing firm's analysis.
By PrimeResi
Landlord acquisitions jump to a ten-year high
Hamptons says the increase 'has predominantly been driven by larger investors buying from smaller landlords.'
By PrimeResi
Central London rents have risen 6.7% in the last year – Hamptons
Estate agency suggests new Renters' Rights rules 'are already adding to upward pressure on rents.'
By PrimeResi