All that glitters is not gold: James Holroyd on navigating London’s new-build property market
"'Buy in haste, repent at leisure' applies throughout the property market – but especially to new builds."
James Holroyd is partner at property buying agency Property Vision. Prior to joining Property Vision, James spent seven years working on the other side – the selling side. Never completely comfortable with accentuating the positives and washing over all the pitfalls, James had his light bulb moment in 2010 and realised he really had a servant’s heart. The fulfilment of working in partnership with clients to achieve the best result for them was, to James, unrivalled.
What to read next
Paris, Milan or London? Navigating the future of London’s prime property market
Thomas Moran & Ruth Morris examine whether the UK capital's appeal as a high-end hotspot is really under threat from other European hubs.
Built on Rock: Richard Rogerson on why London’s luxury property market remains structurally sound
Beneath all the noise and commotion, demand for super-prime homes has held firm - with deal volumes running above the long-term average, reports top buying agent.
No such thing as bad publicity: On navigating negativity, noise & nuance in Prime London’s property market
Beyond the algorithm-driven echo chambers, prime buyers remain focused on quality and long-term value, report Richard & Sophie Rogerson.
Companies in this article
Property VisionMost read
Former CBRE director launches independent advisory
Rian Strauss says international clients often have plenty of advisers, but still lack someone 'who can look across the whole situation'.
Rare receivership sale completed on Eaton Square
Lateral Belgravia penthouse sells above guide after drawing ‘very high’ viewing numbers.
In Pictures: Inside a £22mn Chelsea villa with one of RBKC’s last big basement builds
PCL agency lands one of the season's standout instructions in the Boltons Conservation Area.
From Reel to Deal: Instagram lead ends with £16.5mn Chelsea sale
Luxury agency says social media is increasingly acting as a 'sophisticated catalyst' for big-ticket property deals.
Savills completes $1.1bn real estate investment bank acquisition
The big deal 'accelerates Savills strategy to scale in North America while strengthening its leadership position in both EMEA and Asia Pacific.'
By PrimeResi
China launches retroactive tax crackdown on wealthy citizens’ offshore assets
Beijing is said to be pursuing HNWIs for unpaid tax on overseas assets going back decades.
By PrimeResi
Revealed: Rightmove’s ten most viewed property listings of 2026 so far
It's an eclectic bunch, ranging from a £250k cliff-edge cottage to a £20mn Gothic mansion, via a mediaeval Scottish castle and a Victorian Manchester villa.
By PrimeResi
Hamptons & John D Wood owner cites ‘very challenging’ market as H1 profits tumble 92%
The UK's biggest estate agency group said lettings and surveying again helped offset the slowdown in sales activity.
Residence One tops out 29-home St John’s Wood scheme
Luxury apartment project reaches full height as developer targets May 2027 completion.
Family offices & bulk investors turn out for Saudi property showcase in Mayfair
Chancery Rosewood hosts second UK-Saudi exhibition as organisers claim £65.7mn of opening-day sales and reservations.
LATEST ARTICLES
RBKC agency Russell Simpson expands with new SW London office
The former Head of Sales at John D Wood in Parsons Green will be leading the new operation.
‘Homeowners are increasingly finding that moving no longer pays,’ warns major estate agency group
The capital is leading a decline in shorter-term home moves, with just 9% of London sellers in 2026 so far having bought within the last five years.
By PrimeResi
Seven Charts: How the super-rich are approaching property & wealth in an uncertain world
Swiss bank's latest research suggests the world's wealthy are becoming more defensive, with property decisions increasingly tied to wider questions of geography, risk and lifestyle.
Before Rightmove, there was… the luxury property peepshow
Researchers have uncovered evidence that a Bond Street estate agency was giving buyers immersive previews of grand homes and estates more than 150 years before the digital walk-through.
My Property Career: Quickfire Q&A with London House founder Richard Douglas
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.