Alex Michelin: Why London's super-prime buyers are no longer driven by location
The significance of postcodes is fading, explains the influential luxury property developer, while demand for unique, individualised homes is rising.
London’s super-prime sales pipeline surges as wealthy buyers return from the USA & Middle East
A busy summer of high-end dealmaking points to a strong sales season through to November at least.
After the Pandemic: London’s super-prime market rebounds as country house demand cools
The number of sales above £10mn in the capital has hit an eight-year high, writes Tom Bill, although political risks remain.
Safe as luxury houses? How security concerns are impacting London’s super-prime property market
TALKING HEADS: PrimeResi investigates the increasing importance of peace of mind for today's elite buyers, featuring insight from some of PCL's top agents, developers, designers & security experts....
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PCL heavyweights to build London-UAE corridor for Sotheby’s International Realty
Knight Frank & Savills high fliers brought in to create 'specialist cross-border partnership' focusing on luxury transactions.
Savills names new Mayfair sales head
Nick Verdi takes the reins of agency’s high-profile operation based on North Audley Street.
Ex-Savills director joins Moveli
Upper-market brokerage continues to scale its national agent network.
OB Private scales up with senior hires & new brokerage arm
Six new recruits arrive - including an established team from Chestertons - as PCL agency rolls out broker platform alongside employed structure.
Savills appoints new lettings heads in Surrey
Agency strengthens Cobham and Guildford teams as regulation reshapes the rental landscape.
London’s prime rental market has slumped, but there’s a super-prime bright spot
Survey of the capital's luxury lettings scene reveals key trends, big deals & an out-performing neighbourhood...
Much Ado About Nothing: Why bifurcation, not decline, is the real story in Prime Central London
Richard Rogerson explains how quality is now defining liquidity in the capital’s top neighbourhoods - and flags more key trends to watch in 2026, from shifting demographics to the return of debt.
House Collective adds Hamptons veteran as London expansion gathers pace
Alister Shaw and Paul Davis bolster boutique firm’s West and North London teams.
Call for urgent demand-side stimulus as worst-case risks emerge for London’s new-build pipeline
Industry analysis flags risk of sharp slowdown and potential developer exit as existing projects near completion.
In Pictures: Rare Connaught Square townhouse hits the market at £6.5mn
Agency debuts Grade II listed residence on high-profile W2 garden square.
LATEST ARTICLES
OB Private scales up with senior hires & new brokerage arm
Six new recruits arrive - including an established team from Chestertons - as PCL agency rolls out broker platform alongside employed structure.
Former Perkins&Will London chief launches AI rental platform
Ex-architecture MD bets on proprietary LLM and geospatial engine to disrupt postcode-led property search.
Ten Charts: What global luxury homebuyers want, where they’re going, and what’s worrying them
Survey of Sotheby’s global agents reveals portfolio buying habits, security concerns, tax sensitivities and uneven price growth.
‘A celebration of craft, materiality & artistic expression’: Inside The Whiteley’s latest design collaboration
With more than three-quarters of apartments now sold, the Bayswater landmark unveils another 'Designer Collection' apartment, created by Irish interiors maven Maoliosa Murray.
Cohort agrees £20mn loan against £56mn Mayfair home
Big-ticket refinancing was agreed in only three weeks.