Alex Michelin: Why London's super-prime buyers are no longer driven by location
The significance of postcodes is fading, explains the influential luxury property developer, while demand for unique, individualised homes is rising.
Regarded as one of the most experienced and successful property developers in London, Alex began his career in investment banking before founding Finchatton in 2001. During this tenure, he has been responsible for the design, construction, and sale of more than two million square foot of real estate across the globe, including residential, hotel and retail. He has expert knowledge of financing and structuring property transactions, and in 2016, he co-founded CapitalRise, a property lending specialist.
London’s super-prime sales pipeline surges as wealthy buyers return from the USA & Middle East
A busy summer of high-end dealmaking points to a strong sales season through to November at least.
After the Pandemic: London’s super-prime market rebounds as country house demand cools
The number of sales above £10mn in the capital has hit an eight-year high, writes Tom Bill, although political risks remain.
By Tom Bill
Safe as luxury houses? How security concerns are impacting London’s super-prime property market
TALKING HEADS: PrimeResi investigates the increasing importance of peace of mind for today's elite buyers, featuring insight from some of PCL's top agents, developers, designers & security experts....
Most read
LATEST ARTICLES
Happy Holidays: PrimeResi will resume full service in January 2026
Wishing all our readers health, happiness, peace and prosperity - and a very merry festive break.
By PrimeResi
Super-Prime Deal Digest: 15 of 2025’s standout country property sales
PrimeResi’s essential review of the most significant luxury transactions of the year, from Shropshire to Surrey.
Super-Prime Deal Digest: 35 of 2025’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year, from Chelsea to Hampstead.
In Conversations: PrimeResi’s must-read interviews of H2 2025
Six more profiles of property industry leaders who have been shaping the luxury resi sector this year.
Monday Market Review: Key figures & findings from the last seven days
Your essential five-minute briefing on the latest market movements & commentary, featuring data, forecasts and analysis from Savills, Foxtons, ONS, LonRes, Jackson-Stops, Acadata, Property Vision, RedBook…