Alex Michelin: Why London's super-prime buyers are no longer driven by location
The significance of postcodes is fading, explains the influential luxury property developer, while demand for unique, individualised homes is rising.

Regarded as one of the most experienced and successful property developers in London, Alex began his career in investment banking before founding Finchatton in 2001. During this tenure, he has been responsible for the design, construction, and sale of more than two million square foot of real estate across the globe, including residential, hotel and retail. He has expert knowledge of financing and structuring property transactions, and in 2016, he co-founded CapitalRise, a property lending specialist.
London’s super-prime sales pipeline surges as wealthy buyers return from the USA & Middle East
A busy summer of high-end dealmaking points to a strong sales season through to November at least.
After the Pandemic: London’s super-prime market rebounds as country house demand cools
The number of sales above £10mn in the capital has hit an eight-year high, writes Tom Bill, although political risks remain.
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Safe as luxury houses? How security concerns are impacting London’s super-prime property market
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Strutt & Parker strengthens super-prime lettings team
Long-established estate agency brings in lettings specialist Minnie Stainrod from UK Sotheby’s International Realty as part of new growth phase.
International buyer snaps up £24mn trophy apartment in Kensington
Agency tucks away 'outstanding' 5,500 sq ft unit overlooking Kensington Palace Gardens, bucking the wider slowdown in London’s super-prime market.
‘It feels as though we have just signed Ronaldo’: Brokerage recruits ex-Chestertons director Riveros
Seasoned West End operator joins Mayfair-based Harris Le Beau.
Interview: New UK Sotheby’s International Realty MD Alex Isidro on what’s next for the luxury brokerage
PrimeResi quizzes the high-profile real estate agency's recently-appointed boss about bumper sales figures, brand-building, and why this business is 'all about people, not property'.
£22mn penthouse sold in £50mn deal spree at top-end Kensington scheme
Lodha confirms launch date for next sales phase at Holland Park Gate following another run of big-ticket transactions.
Prime property market sentiment drops to a five-year low
Savills blames 'unprecedented' speculation around possible tax hikes in November, as top-end property prices fall across the board.
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Deal sealed on near-£23mn super-home in St George’s Hill
Buyer picks up 'ambassadorial' Julian Bicknell-designed mansion on the exclusive private estate in Surrey.
Buyers hunt for value in London’s most exclusive postcodes
Demand is being drawn back to the centre of the capital, reports Knight Frank, as new analysis shows how just how far premiums have shrunk over the last decade.
Nest Seekers International lands in London’s West End
Global real estate brokerage launches new flagship base on Pall Mall, describing London as an 'essential market' for its clients.
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As applications open, lawyers Emma Chadwick & Stephen Burke run through the background, practicalities & implications of the borough's latest policy - and what landlords & agents need to be actioning now.
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