Alex Michelin: Why London's super-prime buyers are no longer driven by location
The significance of postcodes is fading, explains the influential luxury property developer, while demand for unique, individualised homes is rising.
Regarded as one of the most experienced and successful property developers in London, Alex began his career in investment banking before founding Finchatton in 2001. During this tenure, he has been responsible for the design, construction, and sale of more than two million square foot of real estate across the globe, including residential, hotel and retail. He has expert knowledge of financing and structuring property transactions, and in 2016, he co-founded CapitalRise, a property lending specialist.
London’s super-prime sales pipeline surges as wealthy buyers return from the USA & Middle East
A busy summer of high-end dealmaking points to a strong sales season through to November at least.
After the Pandemic: London’s super-prime market rebounds as country house demand cools
The number of sales above £10mn in the capital has hit an eight-year high, writes Tom Bill, although political risks remain.
By Tom Bill
Safe as luxury houses? How security concerns are impacting London’s super-prime property market
TALKING HEADS: PrimeResi investigates the increasing importance of peace of mind for today's elite buyers, featuring insight from some of PCL's top agents, developers, designers & security experts....
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IWD2026: Prime resi industry leaders on the moments that changed everything
To mark International Women’s Day, senior figures from across the sector reflect on the decisions, risks & pivots that shaped their lives & careers - from ‘sliding doors’ moments to leaps of faith.
RBKC approves 100% premium on second homes
Bills to double from 2026/27 as council moves to address £100mn-plus funding gap.
Strutt & Parker recruits Savills’ Hampstead sales head
Heritage agency boosts new broker network with senior north London hire.
The New 2% Club: Jamie Hope on pricing in Prime Central London’s leaner market
The era of the ‘comfortable 10% cushion’ is over, says boutique agency boss - today’s market rewards accuracy, not optimism.
By Jamie Hope
High-profile private members club seeks Branded Residences Director
Soho House reveals it is 'launching a new Branded Residences vertical.'
By PrimeResi
Why did Iran bomb Dubai? A Middle East expert explains the regional alliances at play
Andrew Thomas, a Lecturer in Middle East Studies and author of Iran and the West: A Non-Western Approach to Foreign Policy, explores 'a deliberate strategy by the Iranian government, designed to exact…
Super-prime rental deals surge in London
£5,000-per-week-plus tenancies up 8% year-on-year as internationally mobile tenants prioritise flexibility.
Banking heavyweight flags postcode divergence across Prime London market
Buying conditions are ‘favourable’, says Investec, as analysis points to opportunity across three key districts.
In Pictures: One of London’s oldest houses comes to market
Rare 17th-century survivor just off the Strand recently returned to resi use.
Top-end country agency lines up £80mn of stock as selling season starts early
The Private Office founder Trevor Kearney cites 'quiet confidence' as some very high-end Surrey residences are brought to market.
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By PrimeResi
eXp rolls into Luxembourg
The property brokerage launched in seven new territories last year, and aims to operate in 50 countries by 2030.
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Ranked: London’s most ‘imbalanced’ housing markets
Prime Central locations tend to have a far more equal split between sales and rental listings, compared to outer boroughs.
By PrimeResi