A hedge too far: On the risky business of shorting the housing market
The path to hedged riches is littered with the corpses of those who were unable to remain solvent while markets remained irrational, writes buying agent Ollie Marshall.

Ollie joined Prime Purchase in September 2021, after more than 20 years working in the prime central London market. During that time, he co-founded Brooks Marshall, which he ran for nine years before turning his hand from selling to buying.
House of the Rising Sun: Why Prime Central London property is out of sync with global market cycles
Various factors have led to an unusual disparity between PCL values and those of major financial hubs around the world, writes Ollie Marshall; it's no surprise that overseas buyers are making their move...
‘We wanted to see more’ Vs. ‘Thank goodness the Chancellor decided to leave the property market well alone’: Housing industry reactions to the 2023 Spring Budget
A 'missed opportunity' or is 'no action the best stance'? Here's what the property industry makes of Jeremy Hunt's latest round fiscal policy updates...
London’s £5mn+ market is back in business – Savills
Latest indices 'underscore the remarkable resilience' of the capital's top-end property market.
By PrimeResi
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Knight Frank cuts house price forecast; PCL set for -4% drop this year
'A combination of high supply & faltering confidence means we now expect slower UK house price growth this year & in 2026,' says research chief Tom Bill - with prime markets set for sharp declines.
By PrimeResi
London property ‘no longer a safe bet’, warns top wealth manager
'The London property boom is well and truly over,' declares Rathbones
By PrimeResi
Super-prime Notting Hill development opp seeks £12mn
Buyer sought for standout freehold property with "one of the most ambitious planning consents in the area".
‘A market in transition’: Inside London’s evolving luxury resi development scene
New report reveals how policy, branding & global demand are reshaping the next phase of the capital’s ultra-prime development cycle.
Super-prime St John’s Wood mansion finds a buyer
Trophy home on Hamilton Terrace sold 'within a few months' of being listed at £20mn.
By PrimeResi
Indie estate agency Wilfords branches out in SW London
Boutique firm adds to its growing network with a new base close to Clapham Common.
‘A fundamental reshaping of the global wealth landscape’: Europe re-emerges as a prime destination for the super-rich
'What we’re witnessing is more than just a demographic shift,' says Knight Frank, as the firm reveals who is buying what, where, and why...
By PrimeResi
International luxury brokerage launches, promising ‘a new era of property marketing’
Led by former Nest Seekers boss Daniel McPeake, London-based Aperture Global UK wants to 'set a bold new standard for how prime properties are represented.'
By PrimeResi
£10mn price cut for trophy Knightsbridge penthouse
Ultra-prime residence at The Knightsbridge has been relaunched at £70mn.
Behind the Schemes: Crafting a family-friendly pied-à-terre at Chelsea Barracks
Rebecca Hughes Interiors lifts the lid on a recent project for a returning client at the super-prime scheme in SW1.
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