A hedge too far: On the risky business of shorting the housing market
The path to hedged riches is littered with the corpses of those who were unable to remain solvent while markets remained irrational, writes buying agent Ollie Marshall.

Ollie joined Prime Purchase in September 2021, after more than 20 years working in the prime central London market. During that time, he co-founded Brooks Marshall, which he ran for nine years before turning his hand from selling to buying.
House of the Rising Sun: Why Prime Central London property is out of sync with global market cycles
Various factors have led to an unusual disparity between PCL values and those of major financial hubs around the world, writes Ollie Marshall; it's no surprise that overseas buyers are making their move...
‘We wanted to see more’ Vs. ‘Thank goodness the Chancellor decided to leave the property market well alone’: Housing industry reactions to the 2023 Spring Budget
A 'missed opportunity' or is 'no action the best stance'? Here's what the property industry makes of Jeremy Hunt's latest round fiscal policy updates...
London’s £5mn+ market is back in business – Savills
Latest indices 'underscore the remarkable resilience' of the capital's top-end property market.
By PrimeResi
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Interview: New UK Sotheby’s International Realty MD Alex Isidro on what’s next for the luxury brokerage
PrimeResi quizzes the high-profile real estate agency's recently-appointed boss about bumper sales figures, brand-building, and why this business is 'all about people, not property'.
£22mn penthouse sold in £50mn deal spree at top-end Kensington scheme
Lodha confirms launch date for next sales phase at Holland Park Gate following another run of big-ticket transactions.
Government proposes the ‘biggest shakeup to the homebuying system in this country’s history’
Consultations have opened into significant & wide-ranging reforms that promise to 'rewire a chaotic system which has become a barrier to homeownership.'
By PrimeResi
‘Landmark’ townhouse sale concluded in Chelsea
'Discerning buyers are focusing on best-in-class assets', says agency, confirming sale of near-£28mn trophy home as part of £100mn deal run.
London Square gears up to launch sales at landmark heritage conversion project
Ambitious transformation of former Surrey County Council HQ is to deliver 264 new homes, with completion set for 2027.
Country house guru Sweeting joins high-end valuation firm
Longstanding Knight Frank figure has taken up a consultant role at James Wyatt's Parthenia.
Seven key themes in the global branded residences sector
From standalone towers to wellness-led living, these are the big trends shaping luxury branded residences worldwide.
Influential committee calls for ‘major reform of the whole property tax system’
'The case for major reform of the whole property tax system – from Stamp Duty Land Tax to Inheritance Tax to Council Tax and VAT – is almost unarguable,' says Sir Vince Cable.
By PrimeResi
Luxury developer Amara Property adds Sales & Acquisitions Director
Warren Leader has joined Rutu Buddhdev's team.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
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