The Secret Agent: Will 2020 be the greatest 'selling out' our industry has seen?
Covid has given agencies the perfect excuse to reduce the footprint of their office networks, says our PCL insider, but what is left of a brand when all the good people have gone?

PrimeResi is the Journal of Luxury Property. The leading news, opinion & insight resource for the UK's prime residential property industry.
Peter Wetherell on the Dexters deal, industry standards & turning Mayfair’s boardrooms back into ballrooms
PrimeResi catches up with the 'Mayfair Guru' in the wake of his firm's tie-up with Jeff Doble's Dexters, to discuss how the partnership came about, and what the future holds for one PCL's most recognisable…
By PrimeResi
Design duo launch new estate agency selling ‘beautiful, refurbished homes with a warranty’
Set up by the team behind design studio Ivar London, Cuvelo is promising to 'take responsibility for every home it sells' by supplying a one-year warranty for buyer peace of mind.
By PrimeResi
Industry heavyweight Everett joins Yopa
Hamptons' former sales chief Peter Everett has joined Savills-backed fixed-fee estate agency Yopa as Commercial Director.
By PrimeResi
Most read
Rising star joins super-prime brokerage as its youngest PCL director
Chelsea specialist Jessica Moreton has made the move to UK Sotheby’s International Realty from Douglas & Gordon.
Homes of the Rich & Famous: Celebrity-owned properties sell twice as fast as ‘normal’ listings
An A-list occupant can generate a huge buzz for a new instruction, reports Beauchamp Estates, but the effect on the property's value is less obvious.
By PrimeResi
Chestertons bolsters London super-prime lettings team
Big-brand estate agency eyes 'strategic growth' in top-end rental sector with new Head of Super Prime Lettings.
By PrimeResi
Stamp Duty ‘should be abolished as part of a wholesale reform of property taxation’
'SDLT certainly should not be increased,' declares an in-depth new report by the Institute for Fiscal Studies, and 'a well-designed tax system would have no place for SDLT at all.'
By PrimeResi
Savills installs new sales boss in Notting Hill
Dan Martin returned to the agency earlier this year following a stint at UK Sotheby’s International Realty.
‘Westminster’s fastest-selling luxury residential development’ reaches completion
With 70% of apartments sold before completion, Native Land heralds 'not only a design triumph but a commercial success' at 100 George Street.
By PrimeResi
Grosvenor names new UK CEO
Jamie Whitty-Lewis has been promoted following James Raynor's move to lead the international property business.
By PrimeResi
Luxury agency sells brace of storied PCL penthouses
Beauchamp Estates confirms sales of Belgravia and Marylebone apartments once home to Christine McVie and Mick Jagger, as part of a ÂŁ100mn run of deals.
Innovo lines up debut London resi play opposite Lord’s
First outing for UK arm of Middle Eastern luxury property giant to deliver 89 new homes in collaboration with a 'best-in-class' design team.
First Look: Valouran opens sales at Bishops Avenue Gardens
Super-prime developer's 36-unit scheme aims to usher in a 'new era' of luxury living on Billionaires' Row.
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Knight Frank teams up with luxury Milan agency
Global property firm strengthens its position in Italy amid growing demand from HNWIs attracted by the flat tax regime and lifestyle appeal.
Tom Adams: On making unmodernised properties desirable again
Just as buying agents transformed a once vendor-biased marketplace, the prime property industry must now close the knowledge gap around renovation projects, argues RedBook's CEO.
By Tom Adams
My Property Career: Quickfire Q&A with Jeremy Gee
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.
Ch4 backs proptech firm OneDome in £7.5mn deal
Home-moving platform wants to recruit up to 500 brokers to handle an anticipated 'substantial increase in client enquiries' following media-for-equity investment.
By PrimeResi
Brace of ‘breathtaking’ Scottish castles seek buyers
Orchil & Ormiston Castles have both been fully restored, suitable for use as grand family residences or business ventures.
By PrimeResi