Main image: This £13m townhouse in Belgravia was secured 'completely off-market and within a matter of weeks'
Why the PCL property market is back for good
Prime Central London became a buyer’s playground in 2021, says Edward Aldersley, citing his firm's recent acquisition of a £13m townhouse in Belgravia...

Edward Aldersley is CEO of prime property specialists Aldersley London
Revealed: The ultra-prime PCL address where the only properties you can buy are off-market
Nearly three-quarters of the 55 available options on five streets in St John's Wood and Belgravia are not being advertised on the open market, according to new analysis, including all six of the properties…
By PrimeResi
Negative property market trends ‘show some signs of easing’ – RICS
'Some comfort can be drawn from the results of the latest RICS survey,' says Chief Economist Simon Rubinsohn, 'as it suggests that the housing market in aggregate may be steading'
By PrimeResi
Hannah Aykroyd on PCL’s new two-tier market, and why buyers need to wake up
'Things have recently changed' in Prime Central London, says a top buying agent. 'It's important for buyers to forget what they've read over the past two years about markets going down, down, down'
Companies in this article
Aldersley LondonMost read
Almacantar reports ‘landmark’ sale at The Bryanston
Buyers have splashed almost £55mn on apartments at the developer's super-prime West End projects in recent months.
Knight Frank creates new UK board
Property agency assembles top-level team to drive long-term growth & strengthen operations.
In Pictures: £13.5mn RH collaboration unveiled at The Whiteley
American super-brand curates 4,000 sq ft duplex at luxury west London scheme in UK first.
In Pictures: Grand Nine Elms duplex apartment seeks £32mn
HBA Residential has designed interiors for an extraordinary ground-level super-prime home in Excel Winner's Thames City development.
By PrimeResi
Big-brand luxury property agency rolls into the Cotswolds
The region's property market makes for 'fertile ground' as the wealth corridor expands, says United Kingdom Sotheby’s International Realty.
Savills & Knight Frank alumni acquire Jackson-Stops Exeter
Seasoned agents SJ Bingham-Chick & Tom Bedford have bought the business from longstanding director Richard Addington.
D&G ‘on a mission’ to recruit 50 new self-employed brokers this year
James Evans' estate agency is looking for 'entrepreneurial individuals keen to bring Selling Sunset or Love It or List It vibes to their local neighbourhoods.'
By PrimeResi
CBRE’s long-standing UK chief to step down
The search is on for Ciaran Bird's successor at the Fortune 500 company.
By PrimeResi
PCL property agency launches UK-wide independent broker platform
'Going independent doesn't have to mean going it alone', says boutique agency boss behind new membership offering AZ Alliance.
‘For the brave, there are real opportunities’: Camilla Dell on buying PCL property in a global financial crisis
'The playing field has changed substantially' for property buyers, says one of London's top buying agents, as she explores why Trump's tariff-induced international economic turbulence feels different to…
LATEST ARTICLES
Designed to Sell: Five home staging principles for attracting today’s luxury buyers
Top designer Ed O’Donnell reveals how art, furniture & colour can shape how a property is perceived, drawing on recent projects at The OWO, Centre Point, Lancer Square & River Park Tower.
By Ed O’Donnell
New sanctions compliance legislation for all lettings agents is less than a month away
Caroline Walters explains how to get up to speed before next month's important AML changes come into force.
London Square adds big Wimbledon site to expanding portfolio
Latest SW London deal marks the developer’s fifteenth acquisition since late 2023, and third major move this year.
Agency bags trio of trophy listings in St George’s Hill
Savills Weybridge's new instructions include one of only a handful of original W.G. Tarrant houses on the exclusive private estate.
Kent housebuilder expands team as pipeline grows
Former Berkeley Group director Sean Ellis is leading a significant expansion drive at Fernham Homes.
By PrimeResi