What's In A Name? How to trade up without moving

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Upgrading the name of a property to something more aspirational can work wonders, says Charlie Wells, but beware of overdoing it….

Written by

Charlie Wells

Managing Director at Prime Purchase

Charlie has over 20 years experience in the property market and has a reputation for discretion, honesty and professionalism. Always acting in the best interest of his clients, he has an uncanny ability to find the “best-in-class” whether it be a village, farm or manor house. Before joining Prime Purchase Charlie set up and ran the country house and farms sales office for an independent firm. He has also worked as a land and sporting agent. A true countryman, he has a full understanding of how the countryside works, and how it will impact on his clients enjoyment of their home. He is a member of The Royal Institution of Chartered Surveyors.

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