What's In A Name? How to trade up without moving
Upgrading the name of a property to something more aspirational can work wonders, says Charlie Wells, but beware of overdoing it….
Charlie has over 20 years experience in the property market and has a reputation for discretion, honesty and professionalism. Always acting in the best interest of his clients, he has an uncanny ability to find the “best-in-class” whether it be a village, farm or manor house. Before joining Prime Purchase Charlie set up and ran the country house and farms sales office for an independent firm. He has also worked as a land and sporting agent. A true countryman, he has a full understanding of how the countryside works, and how it will impact on his clients enjoyment of their home. He is a member of The Royal Institution of Chartered Surveyors.
‘Britain’s Most Expensive Houses’: Sotheby’s Realty stars in Ch4’s new property show
If Richard Curtis made Selling Sunset...
Ranked: Global hotspots for HNW property buyers
The world's 50 'most desirable' cities, top 10 resorts and 20 up-and-coming destinations, ranked by international property consultancy BARNES
By PrimeResi
Introducing: The Prime Residential Almanac
A prestigious, practical companion book for luxury property professionals. Available now
By PrimeResi
Companies in this article
Prime PurchaseMost read
High-end sales surge in London amid post-Budget clarity
Latest data shows £5mn-plus exchanges jumped 29% in Q4, although prices continued to slide across the capital's top postcodes.
Native Land lines up next super-prime play with Belgravia acquisition
Rare half-acre freehold secured for amenity-rich luxury resi scheme designed by Pilbrow & Partners.
Strutt & Parker bolsters country house team with high-level hire in the South West
Sarah Brown has moved from Knight Frank, becoming the latest in a run of senior appointments by the BNP Paribas-owned agency.
By PrimeResi
Interview: Mark Harvey on the strategy behind Knight Frank’s next phase of global growth
The agency’s international chief discusses doubling down on key wealth hubs, reshaping partnerships and targeting new lifestyle markets - plus why London remains at the top of the global property map.
US & Caribbean construction firm enters UK’s super-prime market
Remian acquires high-end specialist Rossco and sets up London HQ.
Knight Frank maps out ‘highly targeted’ expansion across key global hubs
Focus will be on 'expanding thoughtfully in the markets that matter most to our clients', says property firm's head of international.
‘The opportunity is clear’: A luxury developer’s view of the prime resi market in 2026
REDD's Russell Smithers on the return of confidence, quality and long-term thinking.
My Property Career: Quickfire Q&A with Gary Hersham
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.
Albion Nord appoints two new Creative Directors
The London-based interior design studio is expanding across the UK and overseas.
Griskin brothers team up to advise HNW buyers
Indie buying agency specialises in international & Russian-speaking private clients.
By PrimeResi
LATEST ARTICLES
Revealed: The UK’s top-performing prime rental markets in 2025
South West London neighbourhoods led the way as outer commuter belt markets also outperformed.
‘The opportunity is clear’: A luxury developer’s view of the prime resi market in 2026
REDD's Russell Smithers on the return of confidence, quality and long-term thinking.
Savills Middle East names new COO for fast-growing resi arm
Fay Lloyd takes on senior operating role as agency targets further expansion across the region.
Savills lines up three-site Cambridge move as it departs long-standing base
Firm to relocate 170 staff from Unex House to three new offices across the city.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes