What's In A Name? How to trade up without moving
Upgrading the name of a property to something more aspirational can work wonders, says Charlie Wells, but beware of overdoing it….

Charlie has over 20 years experience in the property market and has a reputation for discretion, honesty and professionalism. Always acting in the best interest of his clients, he has an uncanny ability to find the “best-in-class” whether it be a village, farm or manor house. Before joining Prime Purchase Charlie set up and ran the country house and farms sales office for an independent firm. He has also worked as a land and sporting agent. A true countryman, he has a full understanding of how the countryside works, and how it will impact on his clients enjoyment of their home. He is a member of The Royal Institution of Chartered Surveyors.
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