What is driving the unprecedented demand for PCL real estate?
As clients compare bricks and mortar around the world, Central London looks better value than almost any other major city, says Ollie Marshall

Ollie joined Prime Purchase in September 2021, after more than 20 years working in the prime central London market. During that time, he co-founded Brooks Marshall, which he ran for nine years before turning his hand from selling to buying.
Estate agents report drop in buyer demand, but house prices continue to climb – RICS
Property prices may prove "resilient" in the face of rising interest rates and costs of living, but transaction numbers are "likely to slow as the year wears on," warn surveyors.
Prime London Market Snapshot: Tight supply & returning demand push prices & rents up in PCL
"The property markets in central and outer London are increasingly on different trajectories," says Knight Frank, as the latest market indices shine a light on sales and lettings trends.
Returning demand for prime London property means competitive bidding and price rises
London living is certainly back in fashion, writes David Johnson, but the acute supply and demand imbalance is making for challenging buying conditions…
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Agency's new-look offering for the super-rich, headed by Keir Waddell, provides 'one-stop' access to over 200 specialist services.
Well-known boutique agency moves into Mayfair
Hermione Russell & Ed Woolgar are leading Russell Simpson's third Prime Central London office.
By PrimeResi
London resi veteran launches boutique buying agency
Matt Leitch's OQO London specialises in property searches & acquisitions for buyers & investors.
By PrimeResi
Dubai developer taps London agency to launch mega-tower with £218mn penthouse
Fine & Country will showcase the 'astonishing' 725-metre Burj Azizi to buyers in Mayfair from next week.
Off-market deal sealed on £14.5mn Academy Gardens trophy home
Boutique agency finalises another hefty sale in the prestigious scheme on Kensington's Phillimore Estate.
Interview: Laura Conduit of Farrer & Co on navigating the legal side of luxury property
'It’s about being a normal human being and not a stuffy lawyer'; PrimeResi meets the head of property at one of London's oldest & best-known law firms.
Original Chelsea farmhouse brought to market
Georgian 'gem' overlooking Chelsea Green was once surrounded by open countryside.
James-Wright joins Cuthill’s Blue Book Agency
Top country house expert moves from The Buying Solution to Lindsay Cuthill's two-year-old firm.
By PrimeResi
Simon Rose: Why 2025 is the year of buyer value in Prime London
Seasoned PCL specialist makes sense of the conflicting messages & market data coming out of the prime postcodes.
By Simon Rose
Cadogan completes Sloane Street’s ‘grand transformation’
The £46mn public realm revamp was designed by John McAslan + Partners with Andy Sturgeon.
By PrimeResi
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