Sir Peter Wood’s new luxury development venture, W-One International, has thrown open the doors to its first major project – a resi conversion of the former BBC Radio London HQ on Marylebone High Street, now to be known as The W1 London.
The recently-knighted British entrepreneur responsible for bringing us Direct Line, Privilege, esure, Sheilas’ Wheels and Gocompare has been in the property game for a few years now – he took a 50% stake in top-end developer Royalton in 2014 – but this is the first real taste of what his own operation can deliver.
Having snapped up the striking site off Scottish Widows, the firm commissioned Dixon Jones Architects to come up with a 19-unit scheme behind the retained 1930s facade, incorporating a set of apartments and five townhouses. Interior layouts and spec have been put together by Darling Associates, with Sophie Paterson Interiors taking care of the furnishings and decoration.
The mix includes two- and three-bed units, two three-bed lateral sub-penthouses and a four-bed penthouse with separate studio. The four-bed, three-storey townhouses are nestled behind the high street and accessed via Beaumont Mews.
All come with underfloor heating, air-con, lashings of hand-selected Italian marble and silk wallpaper, while the penthouses have been afforded some cracking terraces; residents will have onsite underground parking, cycle storage and a 24-hour concierge team on hand to help with everything from tailoring to restaurant and theatre bookings.
Completion is due in Q4 2017 with Knight Frank on sales duties. Prices are starting at £4.1m.
Sir Peter Wood, Chairman of W-One International: “We are delighted to announce the unveiling of The W1 London, positioned in one of London’s most fashionable and sought-after locations. Situated directly on Marylebone High Street, the boutique development is not only of impeccable specification but is also in the heart of one of London’s most vibrant neighbourhoods.”
We hear the firm is also working on a series of houses in Palm Beach, Florida.