Twelve reasons why Prime London is ready to rebound

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Fund manager-turned-PCL buying agent Fraser Slater explains why 2020 will be a pivotal year for the Prime London property market, with the scene now set for significant increases in both prices and volumes...

Written by

Fraser Slater

CEO at Ludgrove Property

Fraser is the CEO and Founder of Ludgrove. With 25 years experience as a Fund Manager and Property Developer in Chelsea, Fraser started Ludgrove with an ambition to create London's leading property buying agency. ​ Fraser has a flair for spotting undiscovered property opportunities. This combined with his professionalism and expert negotiating skills honed on City trading floors, have won him the trust of some of the worlds' leading businessmen and entrepreneurs. ​ Besides property his passions include cricket, skiing, football, rugby and the stock market. ​ Fraser has lived in Prime Central London for over 20 years.

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There will obviously be significant challenges for the industry and the wider economy in the months ahead, says LonRes, but a few fundamentals should put the prime market in good stead to recover once…
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It's been a particularly tough six years for the capital's prime property market, with tax changes, the threat of a hard-left Government, Brexit and Covid all impacting on sentiment;
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Just how far have PCL prices fallen since 2014 and how much value does the area offer as an investment in comparison to other assets?