Twelve reasons why Prime London is ready to rebound
Fund manager-turned-PCL buying agent Fraser Slater explains why 2020 will be a pivotal year for the Prime London property market, with the scene now set for significant increases in both prices and volumes...

Fraser is the CEO and Founder of Ludgrove. With 25 years experience as a Fund Manager and Property Developer in Chelsea, Fraser started Ludgrove with an ambition to create London's leading property buying agency. Fraser has a flair for spotting undiscovered property opportunities. This combined with his professionalism and expert negotiating skills honed on City trading floors, have won him the trust of some of the worlds' leading businessmen and entrepreneurs. Besides property his passions include cricket, skiing, football, rugby and the stock market. Fraser has lived in Prime Central London for over 20 years.
Four reasons to be optimistic about the prime London housing market
There will obviously be significant challenges for the industry and the wider economy in the months ahead, says LonRes, but a few fundamentals should put the prime market in good stead to recover once…
By PrimeResi
Is the Prime Central London recession anomalous?
It's been a particularly tough six years for the capital's prime property market, with tax changes, the threat of a hard-left Government, Brexit and Covid all impacting on sentiment;
Golden Postcode Opportunity: Is Prime Central London property now cheap?
Just how far have PCL prices fallen since 2014 and how much value does the area offer as an investment in comparison to other assets?
Companies in this article
Ludgrove PropertyMost read
Valouran assembles top team for £200mn Bishops Avenue scheme
The super-prime developer's flagship North London project, Bishops Avenue Gardens, is due to launch this autumn.
‘A lot has changed over the last six months’: Savills slashes 2025’s house price growth forecast
But the five-year outlook for the mainstream market has been slightly upgraded.
By PrimeResi
John D Wood & Co recruits former Foxtons Ops Director
Shaun Lloyd-Griffiths joins longstanding prime agency as it navigates an 'important period of growth'.
Rumourmill: Reeves ‘to defy’ wealth tax calls
Chancellor reportedly distances herself from proposals to raid the rich.
Is the Prime Central London market ready for the Great Wealth Transfer?
Alpa Bhakta explores 'a profound generational & cultural transition that could have a significant impact on how & where money is spent, saved & invested.'
By Alpa Bhakta
Savills appoints new sales chief in East London
Jen Holmes has risen from valuer to Head of Sales in under five years.
By PrimeResi
The Times: Is London’s housing market on the edge of freefall?
PCL agents report steep ultra-prime slowdown as tax changes drive flight of international buyers.
Binghatti reports record H1; rolls into Knightsbridge
The luxury UAE developer's profit surged almost threefold in the first six months of 2025 amid strong demand for Dubai real estate.
Rightmove halves growth forecast as asking prices record biggest July dip
Property portal now expects average asking prices to rise by just 2% through 2025, although transaction volumes remain strong.
By PrimeResi
Former Savills director joins Harding Green
Charles McCosh will be covering the Buckinghamshire patch as part of Jack Graham-Lindsey’s team.
LATEST ARTICLES
Rightmove revenue & profits jump 10%
'We see a long runway of opportunity for digitalisation of the property ecosystem,' says property portal CEO Johan Svanstrom as revenue & profits rise again.
By PrimeResi
eXp Realty expands into Japan
The move heralds 'a complete reset' for Japan's real estate brokerage industry, says boss Ken Tanaka.
By PrimeResi
‘We’re kicking ass’: Michael McHale & Sam Patterson of KIRE on rewriting the estate agency rulebook
'We realised that agents could become the glue that brings a community together': PrimeResi meets the founders of NW London’s hottest boutique property agency.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
AED400mn Abu Dhabi mansion sets new price record
Aldar's beachfront house in Faya Al Saadiyat features interiors by 1508 London.
By PrimeResi