Top-end agency tunes into radio advertising to reach affluent home-owners
Fine & Country has diversified its advertising strategy with a radio and podcast campaign.
Top 12: estate agency websites
With over 80 per cent of property searches starting online, your digital shop front needs to be in order if you are going to attract a buyer with the attention span of a gnat on Fanta.
By Prime Resi
PCL buying agency moves into sales, launching a high-end estate agency division
Aldersley London will provide "a holistic and bespoke service all under one roof", says founder Edward Aldersley, including property search and acquisition, development consultancy - and now property sales.
Estate agency network rolls out a new Facebook marketing tool to target potential home-movers – before they start house-hunting
The Guild's latest marketing tool promises to "reel in buyers on social media" before they even start house-hunting.
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Strutt & Parker launches broker team to ‘super-charge’ prime London business
Exclusive: After six months building a crack team of PCL brokers, sales chief Claire Reynolds has unveiled a new 'hybrid' operating model that promises to 'redefine agency' in the capital.
By PrimeResi
OB Private scales up with senior hires & new brokerage arm
Six new recruits arrive - including an established team from Chestertons - as PCL agency rolls out broker platform alongside employed structure.
Grant J Bates Property installs new lettings boss
Ex-Hamptons associate director to spearhead prime lettings push at fast-growing luxury brokerage.
Talking Heads: How a cyber-attack put the PCL property sector in limbo
PrimeResi hears from some of the capital's top property brokers, lawyers & developers, about how November's IT hack exposed a fragile planning system, put transactions on ice, and continues to cause 'havoc'…
By PrimeResi
Ex-Savills & JLL duo take on Winkworth franchise in north London
Seasoned operators acquire Crouch End outpost & eye expansion.
Dubai luxury scheme sells out on launch after 3,000-broker preview
DIFC Zabeel District’s first resi development fully sold as city's market momentum continues.
Buyer picks up rare project on Belgravia’s Chester Square
Unmod townhouse on arguably the neighbourhood's classiest garden square sold off a £11.95mn guide.
High-end estate agency opens Cotswolds HQ
Boutique firm expands with flagship base in Oxfordshire hotspot.
Cohort agrees £20mn loan against £56mn Mayfair home
Big-ticket refinancing was agreed in only three weeks.
By PrimeResi
Heaton returns to LCP Private Office as Executive Chair
PCL big-hitter 'steps aside' from hospitality venture The Other House; takes up exec role at the buying agency she founded in 1990.
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