Tom Bill: 'The near-term outlook for demand in prime central London has deteriorated'
Knight Frank's research chief explains why the property firm has revised its PCL price forecasts down.
Tom Bill is Head of UK Residential Research, producing reports that include Knight Frank’s flagship Prime Central London indices, the Super Prime London Insight and the London Residential Review. He has written detailed reports on London sub-markets and contributes to The Wealth Report and Global Cities report. Tom, a former Bloomberg and Reuters property journalist, is a regular media contributor on the London property market and has presented at events in Europe and the Middle East.
Tom Bill: Risks change in Prime London’s sales market as the year ends
'The primary risk for London’s prime property market is now political rather than economic,' says Knight Frank's research chief, as he looks back at how 2023 unfolded, and assesses what lies ahead for…
By Tom Bill
Tom Bill on ‘a year of re-balancing’ in the Prime London lettings market
'2023 was the year the convulsions caused by the pandemic in the prime London lettings market began to dissipate,' says Knight Frank's residential research chief, as he looks back at the past 12 months…
By Tom Bill
Tom Bill on the outlook for prime London’s sales & rental markets
Following cuts to Knight Frank's property price forecasts, the firm's Head of Residential Research Tom Bill provides a sit-rep on prime London markets right now.
By Tom Bill
Companies in this article
Knight FrankMost read
Rumours suggest major London estate agency primed for sale this year
Sources say private equity investors are lining up bankers to evaluate options for a stake in one of the capital's biggest property firms.
By PrimeResi
Pre-Christmas launch pays off in St John’s Wood
£15.95mn mansion sold in just 14 days ahead of the festive break.
Shaw takes the helm at Savills
Simon Shaw has stepped up to become the property Plc's Group CEO, following Mark Ridley's retirement.
By PrimeResi
London Super-Prime Market Survey: What changed in 2025 – and what lies ahead in 2026
Non-dom exits, international bargain hunters and a raft of trophy listings reshaped the £15m-plus sector over the last 12 months, reports Beauchamp Estates,
PCL homes have lost a quarter of their value since 2014
But the pace of price declines eased across prime markets in the closing months of 2025, reports Savills, with signs that country houses in particular are 'starting to bottom out'.
By PrimeResi
SW city leads UK house price growth rankings
London was the only region to see property values dip in 2025, as Lloyds Bank reveals localised property market divergences.
By PrimeResi
London outmigration drops to a decade low
'London leavers are moving back into familiar territory,' says Hamptons, as moves concentrate around the M25.
By PrimeResi
Housing market edged up in 2025 with prices & activity both ticking higher
Propertymark data reveals a slight improvement in buying activity compared to the previous 12 months, but also flags a rise in fall-throughs.
By PrimeResi
Monday Market Review: Key figures & findings from the last seven days
Your essential back-to-school briefing, featuring data, forecasts and analysis from Beauchamp Estates, Savills, Hamptons, Lloyds Bank, Nationwide & more...
LATEST ARTICLES
US ultra-luxury market ‘white-hot’ as $100mn-plus deals boom
For the first time on record, every one of the top-10 American home sales in 2025 breached the $100mn mark - in stark contrast with London.
Carter Jonas boosts turnover to £94mn
Longstanding property firm updates on 2025 performance and five-year strategy.
PrimeResi’s 2026 Preview: Flat prices but ‘the strongest buying opportunity since 2008 & 2009’
Survey: Our panel of luxury property industry leaders share insights & predictions for the market in 2026.
By PrimeResi
CLS to sell off major SW London development site
Deal tees up another notable resi play for acquisitive developer.
Prime London buyer demand picked up in Q4 despite tax fears
The capital's high-value property market proved 'remarkably resilient' at the end of 2025, says Benham & Reeves, with buyer interest 'holding firm as we start a new year.'
By PrimeResi