Tom Bill: 'The near-term outlook for demand in prime central London has deteriorated'
Knight Frank's research chief explains why the property firm has revised its PCL price forecasts down.

Tom Bill is Head of UK Residential Research, producing reports that include Knight Frank’s flagship Prime Central London indices, the Super Prime London Insight and the London Residential Review. He has written detailed reports on London sub-markets and contributes to The Wealth Report and Global Cities report. Tom, a former Bloomberg and Reuters property journalist, is a regular media contributor on the London property market and has presented at events in Europe and the Middle East.
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'2023 was the year the convulsions caused by the pandemic in the prime London lettings market began to dissipate,' says Knight Frank's residential research chief, as he looks back at the past 12 months…
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Following cuts to Knight Frank's property price forecasts, the firm's Head of Residential Research Tom Bill provides a sit-rep on prime London markets right now.
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