Tom Bill: ‘Lack of urgency’ quells buyer demand in Prime Central London
The capital's lower-value prime markets are out-performing amidst a 'mood of circumspection', says Knight Frank's research chief.

Tom Bill is Head of UK Residential Research, producing reports that include Knight Frank’s flagship Prime Central London indices, the Super Prime London Insight and the London Residential Review. He has written detailed reports on London sub-markets and contributes to The Wealth Report and Global Cities report. Tom, a former Bloomberg and Reuters property journalist, is a regular media contributor on the London property market and has presented at events in Europe and the Middle East.
Tom Bill: Risks change in Prime London’s sales market as the year ends
'The primary risk for London’s prime property market is now political rather than economic,' says Knight Frank's research chief, as he looks back at how 2023 unfolded, and assesses what lies ahead for…
By Tom Bill
Tom Bill: A late autumn boost for the prime London sales market
The signs increasingly point to a bounce next spring, says Knight Frank's resi research boss - provided a general election is not called in the first half of 2024...
By Tom Bill
Tom Bill: The prime London property market remains in a holding pattern
Property prices in London have been far less volatile than the rest of the country during this latest period of economic turbulence, says Knight Frank's research chief.
By Tom Bill
Companies in this article
Knight FrankMost read
Deal Digest: 19 standout London property sales from the first half of 2025
PrimeResi's snapshot of the most eye-catching high-end transactions of the year so far, from trophy penthouses to off-market mansions.
Agency in £100mn super-prime deal flurry as UHNWIs secure ‘legacy’ properties
Top-end buyers have sensed the value on offer and are coming in with a long-term view, says Savills' PCL sales boss.
Knight Frank names North London super-prime sales lead
Agency says latest high-level appointment will help deliver a 'unified offering' in the £10mn-plus space across NW London.
‘We’ve taken the Georgian garden square and turned it vertical’: Super-prime developer aims high in St John’s Wood
Domvs London secures planning for rooftop 'sanctuaries' at luxury multi-unit enclave on Avenue Road.
Ex-Hamptons dealmaker launches ‘next-gen’ agency/tech venture
Mark Breffit's KnokKnok blends premium estate agency service with a social search app & platform - and debuts with branded breakfast cereal.
Over £50mn of homes sold at newly-launched Marylebone scheme
Development team reports early success at 215-unit project despite widespread market gloom.
Big-brand estate agency launches ‘unique & comprehensive’ interior design division
Hamptons says the joint venture, called hdesign, 'is a natural extension to our commitment to providing comprehensive property services.'
By PrimeResi
Jo Eccles: 80% of properties being sold for a loss – but not a steal
Price expectations have reset in Prime London, but buyers shouldn’t expect blood on the street, says agency boss.
By Jo Eccles
Former WH Smith chief to lead expanding estate agency group
Kate Swann takes over from Lomond's founder, Stuart Pender.
By PrimeResi
Evolving expectations, earned experience & the long view: Guy Meacock on 20 years of prime property buying
The Prime Purchase director discusses two decades of property market shifts, understanding clients' mindsets - and the early-career lesson he never forgot.
LATEST ARTICLES
Lettings market ‘has paused for breath’ as rents fall for the first time in five years
London rents have fallen by an average of -3% in the last year, says Hamptons, while the national average is down by a marginal -0.2%.
By PrimeResi
Monday Market Review: Key figures & findings from the last seven days
Your essential five-minute briefing on the latest market movements & commentary, featuring data and analysis from Savills, CBRE, TwentyCi, Kingsley Napley, Knight Frank & more ...
Homes England names new CEO
Former prisons and justice chief to lead government housing body.
By PrimeResi
Interiors lead appointed at super-prime Pimlico scheme
'Landmark' One Bessborough Gardens project is transforming a former Government spy agency HQ overlooking the Thames.
Carter Jonas rejigs planning & development offering
National property consultancy announces raft of changes to support 'ambitious' five-year growth strategy.