Tom Adams: On making unmodernised properties desirable again

Views

Just as buying agents transformed a once vendor-biased marketplace, the prime property industry must now close the knowledge gap around renovation projects, argues RedBook's CEO.

Written by

Tom Adams

CEO at RedBook Agency

As the owner and CEO of RedBook, Tom Adams leads the company’s ongoing growth while ensuring the seamless delivery of its renowned ‘white-glove’ services to its discerning HNW client book, both in the UK and internationally. His leadership cements RedBook’s position as the go-to consultancy for prime and super-prime property projects, as the business continues to expand. Since joining RedBook as CEO in 2020, Tom has played a pivotal role in shaping its strategic direction and strengthening its partnerships. Now, as the firm’s owner, he is committed to building on RedBook’s legacy, driving innovation, and elevating the business to new heights.

This content is available only to PrimeResi Members.

If you have a membership login below, otherwise join Prime Resi today for full access to the Journal of Luxury Property.

Main image: Photograph by Ingrid Rasmussen

What to read next

Feature

A practical guide to planning, architectural and design-led approaches to industrial-to-resi conversion projects
News

The eight-year rescue of the Grade I listed Tottenham House is said to be the UK’s most expensive home renovation.
Feature

Improving the energy-efficiency of older homes is a vital part of the march to lower carbon emissions & combatting climate change.