Main image: Photograph by Ingrid Rasmussen
Tom Adams: On making unmodernised properties desirable again
Just as buying agents transformed a once vendor-biased marketplace, the prime property industry must now close the knowledge gap around renovation projects, argues RedBook's CEO.
As the owner and CEO of RedBook, Tom Adams leads the company’s ongoing growth while ensuring the seamless delivery of its renowned ‘white-glove’ services to its discerning HNW client book, both in the UK and internationally. His leadership cements RedBook’s position as the go-to consultancy for prime and super-prime property projects, as the business continues to expand. Since joining RedBook as CEO in 2020, Tom has played a pivotal role in shaping its strategic direction and strengthening its partnerships. Now, as the firm’s owner, he is committed to building on RedBook’s legacy, driving innovation, and elevating the business to new heights.
What to read next
Industrial-to-Residential: The hidden value in industrial properties
A practical guide to planning, architectural and design-led approaches to industrial-to-resi conversion projects
By Prime Resi
‘£175mn’ restoration project in Wiltshire nears completion
The eight-year rescue of the Grade I listed Tottenham House is said to be the UK’s most expensive home renovation.
Net zero & historic buildings: 7 key unknowns & 6 important questions for policy-makers
Improving the energy-efficiency of older homes is a vital part of the march to lower carbon emissions & combatting climate change.
By PrimeResi
Companies in this article
RedBook AgencyMost read
Knight Frank puts heavyweight duo at helm of London Private Office
Specialist division brings together the firm's 'most accomplished advisers' for UHNWIs.
Boutique London agency snaps up another lettings portfolio
Around 50 managed properties join the firm’s books as it continues its expansion across PCL & SW London.
Italy’s exit tax plan raises eyebrows in Britain
'Perhaps we don’t look so bad after all?' quips top London buying agent as Rome pitches a departure charge for wealthy residents.
Top-end Kensington scheme racks up over £70mn in sales
Developer unveils resident amenities and reports latest sales progress at Squire & Partners-designed project.
Super-prime St John’s Wood project goes for above guide
'Buyers will move decisively for exceptional homes in the best locations,' says agency after sealing £10.1mn deal.
£48mn price tag for Bryan O’Sullivan-designed penthouse at Chelsea Barracks
First Look: Inside one of the year’s biggest new-build launches.
Native Land teams up with Singaporean investor for PCL acquisition drive
Kensington block changes hands as new venture targets the capital’s prime rental market.
Sale agreed on final Knightsbridge Gate apartment
The last of the PCL scheme’s 15 residences has found a buyer, rounding off a sales campaign that saw guide prices hit £25mn.
PCL agency bolsters team after high-end deal run
Former Aston Chase ops manager joins alongside two agents as the Mayfair-based firm sets its sights on further expansion.
Elicyon names new Creative Director
Rebecca Larn steps up at Charu Gandhi's London-based luxury design firm.
LATEST ARTICLES
High-profile agency reopens SW3 sales operation
Chestertons has a dedicated Chelsea sales team for the first time in nine years.
By PrimeResi
Buyer swoops on ‘one of London’s most celebrated historic houses’
Architecture wins out over postcode as purchaser searching in Westminster exchanges on landmark mansion south of the river.
Savills pushes housing market recovery back to 2028
New forecasts: Mainstream UK prices are tipped to fall 1.5% next year, with London in for a 3.5% drop as top agency downgrades expectations again.
By PrimeResi
Raffles unveils standalone resi debut
Luxury hospitality marque picks exclusive US enclave for collection of 35 ‘generational residences’.
Six months on: How has the Renters’ Rights Act played out in practice?
Savills’ Amelia Greene reports from the lettings front line, where several of landlords’ biggest fears have yet to materialise.