'The very exclusive became not very exclusive at all': How off-market lost its meaning
Off-market nowadays, by and large, just means a phase of market research and testing as part of a planned marketing strategy, says Giles Barrett.
What to read next
Giles Barrett: On the fragmentation of the property market
'I just looked at the leading portal for ‘Notting Hill properties launched within the last 7 days’; from the 72 new listings, there were 34 different agents.
Alex Michelin: How driverless cars will reshape the property market
Luxury development chief says driverless revolution could redraw the prime London map.
Changing Fortunes: How government policy has shaped the Prime London resi market
The LonRes team analyses which tax reforms, policy decisions and bouts of political uncertainty have had the biggest impact since 2010.
Most read
Finchatton takes on one of Chelsea’s biggest development prizes
Exclusive: Super-prime heavyweight drafted in to steer landmark PCL scheme promising 78 residences with 'world-class' amenities.
Inside St John’s Wood Square: Sales launch at ‘once-in-a-generation’ super-prime project
Portia Fox-designed show apartment unveiled as long-awaited transformation of historic NW8 barracks site hits the market, with pricing revealed for the first time.
Former Knight Frank Private Office partner launches buying agency
Senior figure sets up independent operation focused on high-value acquisitions.
Native Land unveils £15.5mn penthouse with one of Marylebone’s biggest roof terraces
In Pictures: Developer rounds off sales programme at well-received PCL scheme with a flourish.
Major developer calls time on London as viability ‘fundamentally broken’
Economic rewards for taking development risk in the capital have 'evaporated,' says housebuilding giant boss.
Knight Frank adds more affiliate brokers as enquiries top 170
Agency continues rollout of self-employed model as it targets key territories across South East and West London.
Buyer found for Richmond Park ‘gem’
Picturesque former gate lodge is one of only a handful of private homes tucked away inside the 2,500-acre Royal Park.
Have PCL property values turned a corner?
Fresh Savills data suggests the pace of decline is easing across prime markets, as buyers & sellers become 'more aligned on price.'
New head of sales at Knight Frank Islington
Sophie McCarthy takes the reins after 17 years with the agency.
In Pictures: ‘One of Surrey’s most extraordinary country houses’ hits the market at nearly £14mn
Grade I-listed medieval manor - reunited as a single residence after more than 70 years - comes with a moat, 34 acres and Kelly Hoppen interiors.
LATEST ARTICLES
London sales slump to six-year low as price cuts surge
Fresh analysis of LonRes data reveals agreed sales in the first nine months of 2026 were 22% below the five-year average, and 36% below 2021 levels.
Super-prime London developer unveils Dubai debut
Valouran teams up with fellow PCL luxury specialist on a high-end townhouse project in the emirate.
‘They are the places that have welcomed the new wealth’: Investment giant hunts untapped demand in UAE, US & Italy
As Aman-branded residences set new price benchmarks in Beverly Hills, Jonathan Goldstein explains where Cain is seeing new opportunities.
London new-build sales sink below GFC levels
Just 1,440 new homes sold across the capital's larger resi developments during Q3, with only 829 bought by individual purchasers.
Campions rebrands five London agency branches to Chestertons & Chase Buchanan
Former Madison Brook offices in Chiswick, Lewisham, Royal Docks, Hampton Hill and Twickenham have been absorbed into Campions' other brands.