Main image: Super-let: This 7,400 square foot apartment in The Bromptons is currently being offered on a long-term basis at £25k per week
The rise of the ‘super-let’ in Prime Central London
A recent £20k+ per week deal in Mayfair follows a growing trend, says Simon Barnes...

Simon Barnes has built a reputation for possessing insider knowledge, treading the pavements of London’s fanciest streets for more than 20 years acquiring prime properties for the well-heeled and wealthy. Working slightly ahead of the curve; his code of practice has been always to retain a manageable cluster of clients rather than spreading his attention too thinly.
Demand for London’s super-prime “unwavering”
Despite being lumbered with astronomical SDLT and ATED bills, one agency reckons buyers at the top end haven't been beaten into submission just yet.
By Prime Resi
Clivedale shows off its £1 billion super-prime London pipeline
Four-year plan to drip-feed the schemes through to the HNW market
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Super-prime Kensington de-conversion project asks £18.85m
An unusual opportunity has come up to create a chunky residence on the hallowed Phillimore Estate in Kensington.
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Companies in this article
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SevenCapital gears up for £1bn London expansion
Birmingham real estate investor-developer announces brace of key hires & plans trio of major projects in the UK capital, delivering over 1,000 new homes.
Residence One sets up new £60mn scheme in St John’s Wood
Luxury developer acquires St Mark’s Court for the follow-up to its fast-selling Allen House project in Kensington.
Nicolas Van Patrick swoops on Aylesford International’s rental business
Boutique Knightsbridge agency boosts RBKC presence with latest high-profile acquisition.
Queen Anne ‘masterpiece’ hits the market on Chelsea’s Cheyne Walk
In Pictures: Historic trophy home overlooking the Thames is one of the most notable listings of 2025 so far.
Leading property PR agencies to merge
Chanel Bailey's Elevate & Adam Foster's Ellwood have joined forces to create 'a dynamic & expanded powerhouse in the industry.'
By PrimeResi
Douglas & Gordon launches £200mn+ property lending platform
James Evans' D&G has teamed up with Paul Oberschneider's Hilltop Capital Partners to create a new bridging finance platform.
By PrimeResi
Knightsbridge apartment scheme pitched as London’s ‘ultimate multi-generational home’
In Pictures: Mdesign's ultra-prime boutique project on Pont Street is being marketed at £54mn.
Ten Charts: Inside Foxtons’ big turnaround plan
Latest annual report reveals how the high-profile agency is approaching risk & opportunity, creating a 'more respectful and inclusive environment' - and deploying 'growth mode'.
Lucy Morton: Why landlords should keep calm & carry on
Change can be unsettling, but those who continue to provide quality homes and positive experiences for tenants have little to fear from the Renters Reform Bill, explains JLL's resi agency chief.
By Lucy Morton
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