Main image: Super-let: This 7,400 square foot apartment in The Bromptons is currently being offered on a long-term basis at £25k per week
The rise of the ‘super-let’ in Prime Central London
A recent £20k+ per week deal in Mayfair follows a growing trend, says Simon Barnes...

Simon Barnes has built a reputation for possessing insider knowledge, treading the pavements of London’s fanciest streets for more than 20 years acquiring prime properties for the well-heeled and wealthy. Working slightly ahead of the curve; his code of practice has been always to retain a manageable cluster of clients rather than spreading his attention too thinly.
Demand for London’s super-prime “unwavering”
Despite being lumbered with astronomical SDLT and ATED bills, one agency reckons buyers at the top end haven't been beaten into submission just yet.
By Prime Resi
Clivedale shows off its £1 billion super-prime London pipeline
Four-year plan to drip-feed the schemes through to the HNW market
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Super-prime Kensington de-conversion project asks £18.85m
An unusual opportunity has come up to create a chunky residence on the hallowed Phillimore Estate in Kensington.
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Mapped: Comparing values & performance across Prime Central London
From Bayswater to Westminster, this is how London’s top neighbourhoods are stacking up in 2025.
Major prime agency installs new lettings boss
Daniel Fisher will lead the 153-year-old firm's lettings business into its 'next chapter'.
Knight Frank launches new Windsor office
Agency looks to boost presence in the Home Counties with latest addition to its network.
Prime Purchase recruits well-known Home Counties buying agent
Mark Crampton has returned to the Savills-owned buying agency.
By PrimeResi
Rumourmill: Reeves mulls new property levy to replace stamp duty
Treasury said to be weighing charge on £500k+ homes, with council tax overhaul also on the table.
Luxury brokerage adds Chelsea, Knightsbridge & Belgravia specialist
Joe Mason has joined United Kingdom Sotheby’s International Realty as Sales Director.
From Acquisitions to AI: How Polly Ogden Duffy is future-proofing John D Wood & Co
Inside the strategic moves, market insights, and bold ambitions shaping one of the best-known brands in prime property.
Rumourmill: Treasury considers Mansion Tax with CGT on high-value homes
The Chancellor is reportedly looking into charging Capital Gains Tax on top-end homes, and/or the prospect of an annual levy on the most expensive properties.
By PrimeResi
In Pictures: Residence One project in Knightsbridge ‘sets a new benchmark for mews living’
Reworked freehold property on Ennismore Gardens Mews is being pitched at £8.35mn.
Ranked: The cost of buying, owning & selling a $2mn property around the world
New research goes beyond the listing price to reveal the true cost of a high-value residence, from Singapore to London.
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Agency reports slew of top-end deals in Richmond as buyers home in on SW London
Price records fall as househunters compete for 'once-in-a-generation' opportunities in outer prime hotspots.
‘Significant’ Bishops Avenue home sells for 20% less than 30 years ago
Veteran super-prime agent Trevor Abrahmsohn reveals details of a notable deal that illustrates a wider point.
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Prime London rental growth slows as stock levels hit four-year high
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Property price inflation eases across prime global cities
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