Main image: Super-let: This 7,400 square foot apartment in The Bromptons is currently being offered on a long-term basis at £25k per week
The rise of the ‘super-let’ in Prime Central London
A recent £20k+ per week deal in Mayfair follows a growing trend, says Simon Barnes...

Simon Barnes has built a reputation for possessing insider knowledge, treading the pavements of London’s fanciest streets for more than 20 years acquiring prime properties for the well-heeled and wealthy. Working slightly ahead of the curve; his code of practice has been always to retain a manageable cluster of clients rather than spreading his attention too thinly.
Demand for London’s super-prime “unwavering”
Despite being lumbered with astronomical SDLT and ATED bills, one agency reckons buyers at the top end haven't been beaten into submission just yet.
By Prime Resi
Clivedale shows off its £1 billion super-prime London pipeline
Four-year plan to drip-feed the schemes through to the HNW market
By Prime Resi
Super-prime Kensington de-conversion project asks £18.85m
An unusual opportunity has come up to create a chunky residence on the hallowed Phillimore Estate in Kensington.
By Prime Resi
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The Times: Is London’s housing market on the edge of freefall?
PCL agents report steep ultra-prime slowdown as tax changes drive flight of international buyers.
Valouran assembles top team for £200mn Bishops Avenue scheme
The super-prime developer's flagship North London project, Bishops Avenue Gardens, is due to launch this autumn.
‘The London market has turned a corner,’ reports super-prime agency despite slump in £15mn+ sales
41% fewer ultra-prime sales were agreed in Prime Central London in the first half of this year compared to 2024, but Beauchamp Estates thinks the market is now 'levelling out'.
By PrimeResi
‘A lot has changed over the last six months’: Savills slashes 2025’s house price growth forecast
But the five-year outlook for the mainstream market has been slightly upgraded.
By PrimeResi
John D Wood & Co recruits former Foxtons Ops Director
Shaun Lloyd-Griffiths joins longstanding prime agency as it navigates an 'important period of growth'.
‘We’re kicking ass’: Michael McHale & Sam Patterson of KIRE on rewriting the estate agency rulebook
'We realised that agents could become the glue that brings a community together': PrimeResi meets the founders of NW London’s hottest boutique property agency.
Former Chestertons Director launches SW London estate agency
Robert Sturges wants to rebuild collaborative agency practices in prime London.
By PrimeResi
Deal sealed on best-in-class South Ken townhouse
Low-key marketing campaign delivers super-prime success on one of SW London's top garden squares.
Standout sale at The OWO ‘underscores the enduring appeal of London’
‘One-of-a-kind’ £17.95mn residence sold in latest marquee deal at landmark Whitehall development.
Renovated A-list Cotswold farmhouse seeks £22.5mn
'Kitesbridge Farm is a landmark estate blending historic charm with modern architecture and top-tier design,' says UK Sotheby’s International Realty.
By PrimeResi
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Zoopla cuts house price forecast despite ‘surge’ in market activity
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‘Incredible’ penthouse with 182ft frontage overlooking Kensington Gardens seeks £19.95mn
With views from Hyde Park to the Surrey Hills, Savills say this is 'undoubtedly one of the capital’s finest apartments.'
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