Main image: Super-let: This 7,400 square foot apartment in The Bromptons is currently being offered on a long-term basis at £25k per week
The rise of the ‘super-let’ in Prime Central London
A recent £20k+ per week deal in Mayfair follows a growing trend, says Simon Barnes...

Simon Barnes has built a reputation for possessing insider knowledge, treading the pavements of London’s fanciest streets for more than 20 years acquiring prime properties for the well-heeled and wealthy. Working slightly ahead of the curve; his code of practice has been always to retain a manageable cluster of clients rather than spreading his attention too thinly.
Demand for London’s super-prime “unwavering”
Despite being lumbered with astronomical SDLT and ATED bills, one agency reckons buyers at the top end haven't been beaten into submission just yet.
By Prime Resi
Clivedale shows off its £1 billion super-prime London pipeline
Four-year plan to drip-feed the schemes through to the HNW market
By Prime Resi
Super-prime Kensington de-conversion project asks £18.85m
An unusual opportunity has come up to create a chunky residence on the hallowed Phillimore Estate in Kensington.
By Prime Resi
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Interview: New UK Sotheby’s International Realty MD Alex Isidro on what’s next for the luxury brokerage
PrimeResi quizzes the high-profile real estate agency's recently-appointed boss about bumper sales figures, brand-building, and why this business is 'all about people, not property'.
£22mn penthouse sold in £50mn deal spree at top-end Kensington scheme
Lodha confirms launch date for next sales phase at Holland Park Gate following another run of big-ticket transactions.
‘Landmark’ townhouse sale concluded in Chelsea
'Discerning buyers are focusing on best-in-class assets', says agency, confirming sale of near-£28mn trophy home as part of £100mn deal run.
Government proposes the ‘biggest shakeup to the homebuying system in this country’s history’
Consultations have opened into significant & wide-ranging reforms that promise to 'rewire a chaotic system which has become a barrier to homeownership.'
By PrimeResi
Country house guru Sweeting joins high-end valuation firm
Longstanding Knight Frank figure has taken up a consultant role at James Wyatt's Parthenia.
London Square gears up to launch sales at landmark heritage conversion project
Ambitious transformation of former Surrey County Council HQ is to deliver 264 new homes, with completion set for 2027.
Seven key themes in the global branded residences sector
From standalone towers to wellness-led living, these are the big trends shaping luxury branded residences worldwide.
Influential committee calls for ‘major reform of the whole property tax system’
'The case for major reform of the whole property tax system – from Stamp Duty Land Tax to Inheritance Tax to Council Tax and VAT – is almost unarguable,' says Sir Vince Cable.
By PrimeResi
Unseasonably slow September for London’s top-end property markets
Fresh analysis reveals the impact of pre-Budget jitters on the capital's high-value sales and lettings sectors.
Luxury developer Amara Property adds Sales & Acquisitions Director
Warren Leader has joined Rutu Buddhdev's team.
By PrimeResi
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