The Right Side of The Park: Why W2 has the strongest development potential of any PCL market

The Old Police House: The beating heart of the Hyde Park property market
You may or may not recognise this building, but one Kensington agent reckons it holds the key to determining which properties command the biggest premiums in the Hyde Park area.
By Prime Resi
Geography Lesson: Redrawing the property market map
"Many local markets actually have a stronger correlation with a region other than the one in which they are physically located," says Savills' Neal Hudson, as he re-draws the UK property market map.
By Prime Resi
PCL buyers fleeing to the ‘burbs
Buyers are being pushed further towards south and west London as supply tightens in prime areas, reports Marsh and Parsons.
By Prime Resi
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Former embassy sold in Mayfair’s biggest house deal of 2025
‘Landmark’ sale of £22mn Park Street mansion shows resilience of PCL market, say agents.
In Pictures: ‘One of the finest homes in South West London’ hits the market at £25mn
Agents expect 17,000+ sq ft trophy home in Fulham to attract strong interest from PCL-based buyers seeking scale & seclusion.
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
Charles Curran: Forget the hype, this is reality
Boutique estate agency boss (and former private equity banker) rails against misplaced optimism - calling for honesty, realism and tough love in today’s Prime Central London market.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
By PrimeResi
Green light for ‘landmark’ redevelopment scheme in Chelsea
Transformation of one of the neighbourhood's 'most iconic sites' is due to deliver 24 luxury homes and a flagship retail space.
DDRE Global brings in Eales as head of agency
Arrival of Strutt & Parker’s former deputy head of resi marks a 'new era' for the luxury real estate brokerage.
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
American, Chinese & Israeli tenants ‘dominate’ London’s luxury rental market in 2025
Super-prime lettings agency flags 'influx' of Hollywood A-listers looking for turn-key homes in North London, amongst other trends.
By PrimeResi
Is the Prime London sales market turning a corner?
Latest LonRes data shows strong pick-up in under offer numbers and stabilising values - along with signs of a resurgence at the very top-end
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By PrimeResi
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Hybrid agents gain ground in the £1mn+ market
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