If developers want their projects to stand out in an overcrowded landscape, they need to employ FMCG-inspired strategic thinking to tap into the consumer psyche and develop meaningful relationships, says branding expert Mark Davis...
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UK Sotheby's International Realty to star in four more episodes of Channel 4's fly-on-the-wall luxury property show, following a one-off special that aired at Christmas.
One of America's biggest residential brokerages has acquired the long-term brand licence for luxury property network Christie's International Real Estate, with plans to "build upon the success of the business…