On the power of great branding - and why real estate needs to learn from FMCG
Feature

By Mark Davis

If developers want their projects to stand out in an overcrowded landscape, they need to employ FMCG-inspired strategic thinking to tap into the consumer psyche and develop meaningful relationships, says branding expert Mark Davis...

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Main image: Afternoon tea Cheltenham HDV on September 8th 2016. Please byline Ki Price/ Emulsion London