This special report explores the changing face of London’s luxury property sector over the last 25 years, charting a truly transformative period for both the property market and the prime residential industry. 

Since the turn of the millennium, our readers have weathered seismic global events and political upheavals, embraced technological revolutions, and seen property values both soar and slump. The prime London map has been redrawn and the way homes are bought and sold has evolved, as have the needs and desires of the world’s super-rich. So brokers, builders and trusted advisors have adapted – reacting to the changing world and innovating to seize new opportunities.

Read on to discover how prices have moved within and beyond the Golden Postcodes, see some landmark deals that shaped the current market, and enjoy insights from some of the sector’s most experienced & successful figures.

We feature a series of essays by leading property journalists: Cathy Hawker takes the macroeconomic view, charting major international events that pushed, pulled and buffeted the capital’s property market. Alexandra Goss explores how the business of estate agency has dramatically evolved – and continues to do so. And Ruth Bloomfield tracks transformational tech innovations, from smartphones and social media to property portals and AI. In addition, there are personal recollections from industry favourites William Carrington & Anthony Payne – who ushered-in a new era of collaboration for prime London property brokers when they founded LonRes in the year 2000.

Closing out the report (first published to coincide with the LonRes Summer Party 2025) is our Talking Heads section, where some of the industry’s most influential players share insights and experiences garnered from more than a quarter of a century in the prime resi arena.

Dan Crofton & Matt Crofton, co-founders of PrimeResi

PRIME LONDON 25: The evolution of London's luxury property market, 2000-2025