"There is less emphasis being placed on the home itself and more on what the local area can provide," says JLL after surveying private renters across London and the UK.
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'Transport improvements in London have opened up new areas for workers in Central London to live, leading to a shift in buyer and renter behaviour,' says Foxtons' lettings chief.
'We’re seeing that a greater proportion of prospective buyers are looking for a home in the city they live in, but it’s the opposite trend for renters,' says Rightmove.