Interview: Boomin founder Michael Bruce on his big plan to ‘reset the balance of power in the property industry’

The founder of Britain’s most successful hybrid estate agency, Purplebricks, is about to launch his next big venture: taking on Rightmove and Zoopla with a new portal that’s being billed as “the next generation property site”. Boomin has the potential to “reset the balance of power in the industry”, says Michael Bruce in this PrimeResi Q&A…

Boomin launch confirmed for 2nd April

Challenger property portal will officially launch on Good Friday. “We are not just trying to build a credible alternative to Rightmove,” says founder Michael Bruce; “we are determined to change the centre of gravity, where more of the power is held by the agents and the rewards more equally shared.”