The ‘escape to the country’ trend has ‘evolved to a more urban focus’

“The search for space is far from over but the trend has a more urban flavour now,” says Knight Frank research chief Tom Bill. “After an initial spike in demand for rural locations following the first national lockdown, the appeal of towns and cities is growing as buyers plan for life after lockdown and some attempt to capture the best of both worlds.”

Interview: Jess Simpson on the country market revival & why the property industry needs to embrace flexible working

PrimeResi meets top buying agent Jess Simpson, an ex-Savills director and the former head of Strutt & Parker’s buying arm, who set up her eponymous firm in 2018 and now heads an all-female team specialising in acquiring country houses, estates and farmland across England. Here, she discusses the remarkable resurgence in the country market over the last 12 months, her most challenging searches to date, and the importance of letting your own success speak for itself…