Main image: This double-fronted duplex apartment on Eaton Square sold for around £25m in 2017
Super-prime property deals surged by 50% in the year following the EU Referendum
The number of £10m+ transactions jumped from 200 in 2016 to 300 in 2017, according to new data, with second homes accounting for a third of super-prime sales
Super-prime developer bucks the challenging market to report strong sales in Mayfair & Kensington
80% of apartments are now sold in Native Land's Holland Park Villas, while 90% have gone at Burlington Gate
By PrimeResi
High-End Time: The super-prime buyers shrugging off Brexit uncertainty
Britain's political machine may be stuck in a rut, but the upper end of the property market is still very much moving and some exceptional properties have been changing hands across Mayfair, Chelsea, Belgravia,…
By PrimeResi
How 12 luxury developers are changing the face of Mayfair with 15 super-prime schemes
501 new super-prime homes - worth a total £5.4bn - are set to be delivered by 12 developers in Mayfair over the next five years.
By PrimeResi
Companies in this article
Octane CapitalMost read
‘About 50% of what I do is off-market’: Alex Christian of Savills Private Office on navigating London’s luxury property stratosphere
Discussing landmark deals, world-class developments & the vital role of discretion with one of the key players in super-prime real estate.
Manchester penthouse sets new price record
UK buyer shells out £3mn for marquee unit at Salboy's Viadux scheme in 'landmark' deal.
Former embassy sold in Mayfair’s biggest house deal of 2025
‘Landmark’ sale of £22mn Park Street mansion shows resilience of PCL market, say agents.
In Pictures: ‘One of the finest homes in South West London’ hits the market at £25mn
Agents expect 17,000+ sq ft trophy home in Fulham to attract strong interest from PCL-based buyers seeking scale & seclusion.
Rise of the Broker: How the business of prime London agency has changed since 2000
Alexandra Goss charts the changing face of luxury property agency over the last 25 years, from the mainstreaming of buying agents & the introduction of private offices, to the rise of independent brokers.
Strutt & Parker installs new Managing Director & Head of Marketing
Gary Higgins & Tamerah Couchman have been recruited to lead the BNP Paribas-owned property firm through its 'next phase of growth'.
By PrimeResi
In Pictures: Revamped Regent’s Park townhouse ‘redefines what it means to live in a period property’
Super-prime design firm Elicyon has transformed an historic Grade II listed building into a 'deeply personal' modern home for an international family.
‘A subtle but important shift’: How the South Bank became London’s prime new-build hub
Knight Frank's Head of Residential Development Research explores how a disruptive period of resi development activity has reshaped London's luxury property map.
Charles Curran: Forget the hype, this is reality
Boutique estate agency boss (and former private equity banker) rails against misplaced optimism - calling for honesty, realism and tough love in today’s Prime Central London market.
Domestic buyers seizing unprecedented opportunities in Prime London, says agency
British purchasers now make up over 40% of Black Brick's client base, up from 25% last year.
LATEST ARTICLES
New Wimbledon base for United Kingdom Sotheby’s International Realty
George Azar's super-prime brokerage now has seven 'flagship' offices across the capital.
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
By PrimeResi
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
Prime London Property Market Snapshot: Week 27, 2025
Supply is outpacing demand in both the sales & rental markets.
By PrimeResi