Simon Edwardson of Northacre on resonating with super-rich buyers
The sales boss of London-based luxury developer Northacre explains how the firm goes about creating landmark schemes that hold appeal on the world stage, and why he isn't worried about the prospect of further stamp duty reforms...

As Head of Sales, Simon oversees all sales campaigns internationally for Northacre’s landmark developments. He works closely with the architectural and development teams to ensure that the delivery of Northacre’s schemes are the perfect fit for new residents.
High-End Time: The super-prime buyers shrugging off Brexit uncertainty
Britain's political machine may be stuck in a rut, but the upper end of the property market is still very much moving and some exceptional properties have been changing hands across Mayfair, Chelsea, Belgravia,…
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London’s prime property prices paint pretty picture for buyers – Coutts
Vendors are slashing prices by an average of 13% - and 21% in the £10m+ range - as transaction volumes slow to a six-year low, reports the Queen's bank...
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Why sourcing best-in-class properties has become even harder for buyers
Most of the decent houses have sold over the last year, and what remains is often either overpriced or substandard, writes Hannah Aykroyd.
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Boutique private office appoints Beauchamp’s Finch to lead property division
Paul Finch has joined Liberty Rock after nearly 20 years with super-prime agency Beauchamp Estates.
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‘About 50% of what I do is off-market’: Alex Christian of Savills Private Office on navigating London’s luxury property stratosphere
Discussing landmark deals, world-class developments & the vital role of discretion with one of the key players in super-prime real estate.
Manchester penthouse sets new price record
UK buyer shells out £3mn for marquee unit at Salboy's Viadux scheme in 'landmark' deal.
Rise of the Broker: How the business of prime London agency has changed since 2000
Alexandra Goss charts the changing face of luxury property agency over the last 25 years, from the mainstreaming of buying agents & the introduction of private offices, to the rise of independent brokers.
Strutt & Parker installs new Managing Director & Head of Marketing
Gary Higgins & Tamerah Couchman have been recruited to lead the BNP Paribas-owned property firm through its 'next phase of growth'.
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London Square readies new boutique scheme in Brook Green
The developer picked up the former school site as part of its major acquisition spree last year.
In Pictures: Revamped Regent’s Park townhouse ‘redefines what it means to live in a period property’
Super-prime design firm Elicyon has transformed an historic Grade II listed building into a 'deeply personal' modern home for an international family.
Domestic buyers seizing unprecedented opportunities in Prime London, says agency
British purchasers now make up over 40% of Black Brick's client base, up from 25% last year.
First Look: Debut show flat unveiled at heritage-led scheme on Mayfair’s Hertford Street
The first completed unit at 36 & 37 Hertford Street Residences pairs restored Georgian architecture with layered interiors by A.London
Savills flags ‘historic value’ across prime London & regional markets
Some wealthy buyers 'seize opportunity' as property prices fall.
By PrimeResi
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