Simon Edwardson of Northacre on resonating with super-rich buyers
The sales boss of London-based luxury developer Northacre explains how the firm goes about creating landmark schemes that hold appeal on the world stage, and why he isn't worried about the prospect of further stamp duty reforms...
What to read next
Super-prime buyers return to London’s golden postcodes in ‘stellar’ year
PCL heartlands including Chelsea, Belgravia, Kensington, Mayfair & Knightsbridge have accounted for half of all high-end sales in 2022 so far.
Buyers digging deeper for super-sized homes
LonRes reports on Prime London's palatial price premiums
‘The market is splintering,’ warns buying agency as buyers show ‘a heightened sense of caution’
"The UK property market has mirrored recent weather trends seen over the last month," says Garrington's research presenter, Olivia Wayne, in the buying agency's August property market snapshot - "with…
Most read
Knight Frank puts heavyweight duo at helm of London Private Office
Specialist division brings together the firm's 'most accomplished advisers' for UHNWIs.
Boutique London agency snaps up another lettings portfolio
Around 50 managed properties join the firm’s books as it continues its expansion across PCL & SW London.
Italy’s exit tax plan raises eyebrows in Britain
'Perhaps we don’t look so bad after all?' quips top London buying agent as Rome pitches a departure charge for wealthy residents.
Top-end Kensington scheme racks up over £70mn in sales
Developer unveils resident amenities and reports latest sales progress at Squire & Partners-designed project.
PCL agency bolsters team after high-end deal run
Former Aston Chase ops manager joins alongside two agents as the Mayfair-based firm sets its sights on further expansion.
Buyer swoops on ‘one of London’s most celebrated historic houses’
Architecture wins out over postcode as purchaser searching in Westminster exchanges on landmark mansion south of the river.
£48mn price tag for Bryan O’Sullivan-designed penthouse at Chelsea Barracks
First Look: Inside one of the year’s biggest new-build launches.
Native Land teams up with Singaporean investor for PCL acquisition drive
Kensington block changes hands as new venture targets the capital’s prime rental market.
Elicyon names new Creative Director
Rebecca Larn steps up at Charu Gandhi's London-based luxury design firm.
Guy Meacock: ‘These are the best conditions I have ever seen, from my side of the negotiating fence’
Seasoned agency boss on what's next for buyers in Prime Central London.
LATEST ARTICLES
Interview: Alexander Main on entrepreneurship, building a brokerage & getting PCL deals done
‘You can’t just wait for the market to come to you’: Agency founder talks HNW buyer trends, turning marketing spend into sales & why half his firm’s deals this year have involved another agent.
UK Sotheby’s signs Surrey specialist from Savills
Experienced agent joins as firm gears up for ‘important next step’ in the county.
Down-valuations at the top end: What agents can do before & after the surveyor’s number
Islay Robinson on why valuations come in short on prime property, how agents can head them off, and what to do when the figure still falls below the agreed price.
My Property Career: Quickfire Q&A with Winkworth’s Christian Lock-Necrews
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.
Watch: Becky Fatemi & Priya Rawal on where global wealth is moving
Priya Rawal's Luxury Property Forum has launched a podcast series, featuring conversations with super-prime insiders.