Main image: Bayswater is undergoing a luxury development boom (Credit: The Whiteley)
Revealed: Changing locations of new-build sales in Prime Central London
New data shows where new super-prime sales have been surging over the last decade.
11 Graphs: Performance & key trends in the new-build Prime Central London market
Buyers seeking a best-in-class new-build face rapidly dwindling options in London's most desirable neighbourhoods, new research suggests.
Pre-Budget speculation spooks Prime London sales market
Fears over looming tax changes are already having repercussions in the capital's top neighbourhoods, as high-end sales slump & appraisals soar.
Prime London sales market in post-election bounce
Deals started flowing again last month, new LonRes data shows, but are the conditions in place for a sustained recovery?
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Former embassy sold in Mayfair’s biggest house deal of 2025
‘Landmark’ sale of £22mn Park Street mansion shows resilience of PCL market, say agents.
In Pictures: ‘One of the finest homes in South West London’ hits the market at £25mn
Agents expect 17,000+ sq ft trophy home in Fulham to attract strong interest from PCL-based buyers seeking scale & seclusion.
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
Charles Curran: Forget the hype, this is reality
Boutique estate agency boss (and former private equity banker) rails against misplaced optimism - calling for honesty, realism and tough love in today’s Prime Central London market.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
By PrimeResi
Green light for ‘landmark’ redevelopment scheme in Chelsea
Transformation of one of the neighbourhood's 'most iconic sites' is due to deliver 24 luxury homes and a flagship retail space.
DDRE Global brings in Eales as head of agency
Arrival of Strutt & Parker’s former deputy head of resi marks a 'new era' for the luxury real estate brokerage.
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
American, Chinese & Israeli tenants ‘dominate’ London’s luxury rental market in 2025
Super-prime lettings agency flags 'influx' of Hollywood A-listers looking for turn-key homes in North London, amongst other trends.
By PrimeResi
Is the Prime London sales market turning a corner?
Latest LonRes data shows strong pick-up in under offer numbers and stabilising values - along with signs of a resurgence at the very top-end
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Hybrid agents gain ground in the £1mn+ market
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