Main image: Bayswater is undergoing a luxury development boom (Credit: The Whiteley)
Revealed: Changing locations of new-build sales in Prime Central London
New data shows where new super-prime sales have been surging over the last decade.
11 Graphs: Performance & key trends in the new-build Prime Central London market
Buyers seeking a best-in-class new-build face rapidly dwindling options in London's most desirable neighbourhoods, new research suggests.
Pre-Budget speculation spooks Prime London sales market
Fears over looming tax changes are already having repercussions in the capital's top neighbourhoods, as high-end sales slump & appraisals soar.
Prime London sales market in post-election bounce
Deals started flowing again last month, new LonRes data shows, but are the conditions in place for a sustained recovery?
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Grade I Belgravia mansion goes for £35mn
Biggest house deal officially filed so far this year revealed.
Trio of agents appointed to lead sales at REDD’s One Palace Green
Super-prime resi scheme overlooking Kensington Palace Gardens is set to complete this summer, delivering a collection of top-end apartments priced from £15mn.
St John’s Wood Square marches towards launch, hitting major construction milestone
The former barracks site in NW London is being transformed into a 120-home super-prime scheme by a team led by Sir George Iacobescu.
Knight Frank doubles down on super-prime lettings amid ‘surging’ top-end demand
Agency appoints new Co-Head of Super Prime Lettings for PCL as globally mobile UHNWIs continue to drive activity above £5,000 per week.
Knight Frank in fresh New York push with luxury brokerage tie-up
Big-brand property consultancy declares a 'major milestone' for the business as it signs a new partnership in the Big Apple.
By PrimeResi
Deal sealed on £20.5mn duplex at Knightsbridge Gate
Buyers returned to the heritage-led boutique development after looking at competing super-prime projects across Prime Central London.
London Square gathers top design names for Milan debrief at new Mayfair HQ
The Aldar-owned developer has ramped up its presence in PCL with a luxurious new Bruton Place base.
Top-end brokerage tests auction route with Grosvenor Square penthouse
Mayfair duplex once asking £22mn returns with an £11.5mn opening bid via a rarely used super-prime sales process.
Forbes Global Properties launches UK brokerage with boutique PCL agency tie-up
Prime London stalwart Martin Bikhit to lead new venture targeting £10mn-plus homes.
‘Truly best-in-class’ Eaton Place trophy seeks £37.95mn
Agents are billing this Belgravia behemoth as the 'pinnacle of London luxury living'.
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