Real estate in the metaverse is booming; is it really such a crazy idea?
Gaming is starting to overlap with real life, explains Theo Tzanidis - but is the virtual real estate boom the next great thing or the next big bubble?

Written by
Theo Tzanidis
Senior Lecturer in Digital Marketing, University of the West of Scotland at
,
The Journal of Luxury Property
Unreal Deals: Is crypto the future for real estate?
The Sotheby’s International Realty team delves into the prospects for cryptocurrency in international real estate markets.
Meet Sam, the real estate robot…
German agency recruits a 1.7m droid to add a 'more personal touch' to virtual viewings.
Christie’s sells International Real Estate business to @properties
One of America's biggest residential brokerages has acquired the long-term brand licence for luxury property network Christie's International Real Estate, with plans to "build upon the success of the business…
Most read
Boutique private office appoints Beauchamp’s Finch to lead property division
Paul Finch has joined Liberty Rock after nearly 20 years with super-prime agency Beauchamp Estates.
By PrimeResi
In Memoriam: London estate agency legend Tim Maskell, 1938-2025
'Tim’s legacy in the property market continues,' says Maskells' MD.
By PrimeResi
In Pictures: B&B Italia Group’s Maxalto designs ‘iconic’ Whiteley Clock Tower apartment
Clocking in at £24mn, The Whiteley's latest 'Designer Collection' apartment marks a European first for the 50-year-old interiors brand.
By PrimeResi
Seismic Shifts, 2000-2025: The global events that moved the needle on London’s prime property market
Cathy Hawker explores how the fluctuating fortunes of Prime Central London can be tied to major international economic events of the past 25 years.
By Cathy Hawker
Prime London 25: Introducing a PrimeResi Special Report
The evolution of London's luxury property market, 2000-2025: Our 75-page report charts a truly transformative period for both the property market & the prime residential industry.
By PrimeResi
Knight Frank announces new Henley office head
Nick Warner will hand the reins to Matt Davies next month.
By PrimeResi
Savills flags ‘historic value’ across prime London & regional markets
Some wealthy buyers 'seize opportunity' as property prices fall.
By PrimeResi
Westminster confirms launch date for new rental licensing scheme
Thousands of landlords across PCL will need to obtain licenses under the new rules.
Starboard! Ollie Marshall on wealth, Reform & what’s next for Prime Central London
The political tide is turning & savvy buyers may only have a limited window to capitalise on a heavily discounted market, explains Prime Purchase director Ollie Marshall.
In Pictures: High-spec Nash townhouse overlooking Regent’s Park seeks £15.95mn
8,000+ sq ft Regency-era residence has been kitted out with some impressive leisure facilities.
LATEST ARTICLES
Strutt & Parker installs new Managing Director & Head of Marketing
Gary Higgins & Tamerah Couchman have been recruited to lead the BNP Paribas-owned property firm through its 'next phase of growth'.
By PrimeResi
Rise of the Broker: How the business of prime London agency has changed since 2000
Alexandra Goss charts the changing face of luxury property agency over the last 25 years, from the mainstreaming of buying agents & the introduction of private offices, to the rise of independent brokers.
London Square readies new boutique scheme in Brook Green
The developer picked up the former school site as part of its major acquisition spree last year.
Jo Eccles: Competitive bidding is taking buyers by surprise
Purchasers may think they hold all the cards right now, but heavily reduced prices are sparking bidding wars across PCL, reports top acquisition specialist.
By Jo Eccles
Sandbanks is Britain’s most expensive coastal area in 2025
The Dorset enclave 'now stands out as the only seaside spot with an average asking price of over the million-pound mark,' says Rightmove.
By PrimeResi