Real estate firm slams ‘shameless’ brands for resi ‘cash-grab’
It's the hottest trend in luxury real estate, but the concept of branded residences is at risk of being saturated to the point of becoming ordinary, warns investor/developer.
What to read next
Italian car marque pitches branded residences to the mainstream housing market
Fiat says its branded resi development in New Jersey 'represents the future of real estate, bringing lifestyle, efficiency, community, and mobility to the forefront of residential living.'
By PrimeResi
‘The consequences for the global real estate market are huge’: Ollie Marshall on Kubrick’s AI warning
Top buying agent explores what the movies have got right about AI - and why the implications for property could be enormous.
‘A market in transition’: Inside London’s evolving luxury resi development scene
New report reveals how policy, branding & global demand are reshaping the next phase of the capital’s ultra-prime development cycle.
Most read
PCL heavyweight Willis joins Forbes-backed brokerage
EXCLUSIVE: Former Strutt & Parker board member signed up as Founder Partner and MD as Martin Bikhit builds out new UK luxury agency.
Billionaires’ Row mansion changes hands for £30mn
Official records reveal big-ticket resi deal on one of north London's most famous addresses.
US buyer lands super-prime pied-à-terre at The Whiteley
PCL buying agency sources off-market 3,000+ sq ft apartment at landmark Bayswater scheme, amid signs of 'real momentum' returning to the prime London market.
High-profile royal mansion heading for the private rental market?
Former home of Andrew Mountbatten-Windsor has 30 rooms and is said to cost £400k-a-year to run.
Time vs Money: Ollie Marshall on the changing calculation for Britain’s wealthy
Top buying agent on the expats who left to preserve their money - but may ultimately return to preserve their time.
HMRC wins high-stakes developer tax battle
Tax authority said £5.4mn dispute potentially had £1bn implications.
Prime London deal volumes pick up as buyers negotiate rather than walk
Latest numbers put transactions 2% above the five-year average - but it’s a very different picture depending on where you look.
Trio of seasoned London agents sign to D&G’s self-employed broker model
Tania Smith, Dinishka Jayasena & Charlie Rosling previously held senior roles with the likes of Foxtons and Winkworth.
By PrimeResi
Real Estate Legal Digest: An essential guide to the latest developments shaping the UK property market
Stay abreast of the key policies & issues impacting the real estate sector with PrimeResi's regular legal briefing, prepared by Boodle Hatfield's team of experts.
Strutt & Parker names new regional Head of Estates & Farms
Fred Cook has returned to the firm after four years with Prime Purchase.
By PrimeResi
LATEST ARTICLES
Boutique London agency names new MD; opens Fulham office
Landstones has moved into the former Draker space on Fulham Road.
By PrimeResi
Enness Global installs new Chief of Staff
Douglas & Gordon veteran joins the HNW finance firm.
By PrimeResi
Alex Michelin: How driverless cars will reshape the property market
Luxury development chief says driverless revolution could redraw the prime London map.
Aman unveils latest branded residences scheme
Ultra-luxe hotel group expands global resi portfolio as UHNWIs maintain strong appetite for branded format.
Four Charts: Inside Surrey’s prime property market in 2026
From a 15% post-mini-Budget correction to a 56% Surrey Hills premium, Savills data reveals what's been happening in 'one of the UK's most desirable residential markets'.