Real estate firm slams ‘shameless’ brands for resi ‘cash-grab’
It's the hottest trend in luxury real estate, but the concept of branded residences is at risk of being saturated to the point of becoming ordinary, warns investor/developer.
Italian car marque pitches branded residences to the mainstream housing market
Fiat says its branded resi development in New Jersey 'represents the future of real estate, bringing lifestyle, efficiency, community, and mobility to the forefront of residential living.'
By PrimeResi
Beyond luxury hotels: Global branded resi boom continues as more brands diversify
More than 690 branded residential schemes have completed globally so far, says Savills, and another 600 are expected to be delivered by 2030.
By PrimeResi
Safe as luxury houses? How security concerns are impacting London’s super-prime property market
TALKING HEADS: PrimeResi investigates the increasing importance of peace of mind for today's elite buyers, featuring insight from some of PCL's top agents, developers, designers & security experts....
Most read
LATEST ARTICLES
Happy Holidays: PrimeResi will resume full service in January 2026
Wishing all our readers health, happiness, peace and prosperity - and a very merry festive break.
By PrimeResi
Super-Prime Deal Digest: 35 of 2025’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year, from Chelsea to Hampstead.
Super-Prime Deal Digest: 15 of 2025’s standout country property sales
PrimeResi’s essential review of the most significant luxury transactions of the year, from Shropshire to Surrey.
In Conversations: PrimeResi’s must-read interviews of H2 2025
Six more profiles of property industry leaders who have been shaping the luxury resi sector this year.
Monday Market Review: Key figures & findings from the last seven days
Your essential five-minute briefing on the latest market movements & commentary, featuring data, forecasts and analysis from Savills, Foxtons, ONS, LonRes, Jackson-Stops, Acadata, Property Vision, RedBook…