Prime markets being driven by cash purchasers, needs-based buyers & relocators – Savills
Agency's summer sentiment survey reveals an uplift in 'commitment to move', but there's a widening gap between cash and mortgage buyer motivations.
What to read next
UK & US buyers gain ground across Europe’s prime resi markets
Knight Frank's latest research reveals where demand is moving, where prices are rising fastest - and why London remains the outlier.
Latest Forecasts: Knight Frank predicts stronger growth across global prime markets
Brighter conditions expected across the world's top luxury housing markets in 2027, with Asia leading the pack, Milan outperforming in Europe - but London still under pressure.
Prime vendors lose confidence as buyers turn ‘more selective, more price sensitive & more willing to wait’
88% of Savills' London agents report weaker seller sentiment, rising to 94% in the country, but the market is far from frozen.
Companies in this article
SavillsMost read
Brokerage pulls off £48mn Belgravia hat-trick
Big-brand agency defies tough market conditions to complete three super-prime deals in as many weeks, as younger international wealth turns its attention to one of PCL’s traditional strongholds.
Luxury London developer falls into administration
Begbies Traynor appointed to boutique firm behind a number of top-end resi projects across the capital.
Strutt & Parker recruits PCL heavyweight to head Knightsbridge & Belgravia office
Jonny Fieldman has moved from Knight Frank to lead Strutt's Sloane Street operation, as the agency continues a high-level hiring spree in the capital.
By PrimeResi
Knight Frank adds four more London brokers to affiliate network
Latest recruits take on key patches across South West, West and North London as agency presses on with rollout of its US-style broker model.
£500mn RBKC scheme ‘back on track’ after Ardmore collapse
Construction restarts on 462-home project under new main contractor as developer reports nearly £40mn of early off-plan sales.
Regent’s Park trophy home hits the market at £15mn
Grade I listed residence comes with views over the park and its famous boating lake - and towards one of the most expensive properties ever sold in the UK.
Knight Frank bolsters London-based Turkish team
Two new recruits join as agency reports ‘significant’ flow of capital from Turkey into the new homes market.
Deal sealed on £15mn Claudio Silvestrin-designed Hampstead villa
The near-8,000 sq ft LA-style residence, described as the ‘epitome of minimalist cool’, went to a European family relocating to London.
Super-prime fit-out specialist eyes £100mn turnover amid resi push
130-year-old firm behind interiors at The Peninsula and The Londoner expands residential offering with three of London’s most anticipated luxury schemes in the works.
Required Reading: Government rewrites planning rulebook
The revised National Planning Policy Framework has landed, heralding some significant changes to England's planning regime. Here's what prime resi professionals need to know...
By PrimeResi
LATEST ARTICLES
Facebook founder buys Irish castle
Mark Zuckerberg & Priscilla Chan have reportedly acquired the 440-acre Strancally estate in Waterford in an off-market deal.
By PrimeResi
Behind the Schemes: Rebuilding a Notting Hill townhouse from the inside out
ACT, De Rosee Sa & Katie Harbison talk us through a 75-week overhaul that involved moving the staircase, rethinking every floor and reconstructing the roof of a fine Italianate residence.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Saudi luxury property industry targets UK investors with London expo
Invitation-only event at The Peninsula Hotel runs from 24th to 28th August.
By PrimeResi
Older & wealthier homeowners power sales market as young buyers step back
Over-65 exchanges jump 41% while activity among 18 to 25-year-olds falls 58%; £150k+ households account for more transactions.
By PrimeResi