Prime London buyers should 'make an informed purchase sooner rather than later', advises buying agent
Alex Woodleigh Smith of buying agency AWS Prime shares his predictions for London's property market in 2022, advising affluent house-hunters "to make an informed purchase sooner rather than later".

Alex has worked in the London residential property industry for 20 years. He began his career at the global property company, Savills, before founding AWS Prime in 2013. The company provides an end-to-end service for clients looking to navigate their way through the complex process of buying property in London. Alex's lengthy career working across the capital has enabled him to build an extensive contact list, provide informed advice and consistently root-out and secure deals. Clients often remark on his tenacity, the thoroughness with which he conducts his work, and dedication. Based solely on word-of-mouth referrals, Alex's integrity and work ethic have driven AWS Prime from strength to strength.
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Q4 saw the average prime London property price rise by 3.6%, according to Coutts bank, taking it back to roughly the level seen just before the pandemic struck the UK.
Prime London’s property market hits a ‘sweet spot’ as buying activity picks up
"The prime London property market is in a sweet spot," declares Knight Frank's research team, as buyer demand bounces back and the supply of homes available to buy picks up.
It is clear that houses are the preferred option for buyers across Prime London – LonRes
While house prices have risen by 6.1% over the last two years, the price of flats has fallen by -0.9%
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