Prime London buyers should 'make an informed purchase sooner rather than later', advises buying agent
Alex Woodleigh Smith of buying agency AWS Prime shares his predictions for London's property market in 2022, advising affluent house-hunters "to make an informed purchase sooner rather than later".
Alex has worked in the London residential property industry for 20 years. He began his career at the global property company, Savills, before founding AWS Prime in 2013. The company provides an end-to-end service for clients looking to navigate their way through the complex process of buying property in London. Alex's lengthy career working across the capital has enabled him to build an extensive contact list, provide informed advice and consistently root-out and secure deals. Clients often remark on his tenacity, the thoroughness with which he conducts his work, and dedication. Based solely on word-of-mouth referrals, Alex's integrity and work ethic have driven AWS Prime from strength to strength.
Prime London ‘buying frenzy’ cuts price discounts & sales times
Q4 saw the average prime London property price rise by 3.6%, according to Coutts bank, taking it back to roughly the level seen just before the pandemic struck the UK.
Prime London’s property market hits a ‘sweet spot’ as buying activity picks up
"The prime London property market is in a sweet spot," declares Knight Frank's research team, as buyer demand bounces back and the supply of homes available to buy picks up.
It is clear that houses are the preferred option for buyers across Prime London – LonRes
While house prices have risen by 6.1% over the last two years, the price of flats has fallen by -0.9%
Companies in this article
AWS PrimeMost read
‘Hundreds’ of luxury London flats set for sale after £2bn lender collapse
Around 250 property companies with assets across PCL now under administration.
Knight Frank names three new Proprietary Partners
Knightsbridge lettings head Arya Salari, capital markets specialist Eddie Thomas and lease advisory lead James Thistle step up.
Westminster to grant blanket retrofit consent for Eaton Square
Borough's first Listed Building Consent Order promises to allow 'retrofit at scale' on London's largest residential square.
By PrimeResi
FT: ‘We’re past the $200mn threshold’ – the rise of super-super prime property
'How much is mere showboating listing,' asks FT journalist Mark Ellwood - 'and how much higher can prices for single private properties actually be pushed?'
By PrimeResi
Ten Years On: Assessing the ‘profound effect’ of the second home stamp duty surcharge
'Almost overnight, the market tilted away from investors,' says Hamptons, 'meaning far fewer homes have been added to the rented sector' in the last decade.
By PrimeResi
Buyer secures Dubai’s third most expensive apartment
The big-ticket off-plan deal comes amid escalating regional tensions.
By PrimeResi
London Square launches latest SW London scheme
Hot on the heels of projects in Battersea and Brook Green, the Aldar-owned firm has debuted a 123-home development in Wimbledon.
$1bn & counting: Inside Manhattan’s ‘most successful’ luxury new development
PrimeResi gets a first look at the ultra-prime West Village scheme quietly racking up record-breaking deals.
Westminster tightens construction rules for developers
Updated code introduces zero-emission machinery targets and stronger neighbour protections.
Battersea Power Station names new CEO
James Saunders will take over from interim boss Sam Cotton in April.
By PrimeResi
LATEST ARTICLES
Former CEO brings ‘significant whistleblowing case’ against Battersea Power Station owners
Lawyers say Don O’Sullivan's case 'raises very important questions about the integrity of financial reporting at Battersea', allegations that the company strongly denies.
By PrimeResi
Property Industry Reactions: BoE holds interest rates at 3.75%
Featuring insights on the MPC's unanimous vote from Savills, Knight Frank Finance, Chestertons, Foxtons, Rightmove & more.
By PrimeResi
Top-end Thames City penthouse sets new rental price record
9,000 sq ft spread lands long-let tenant, achieving highest rental value yet seen in Nine Elms.
DDRE reports £89mn in sales so far in 2026; boosts headcount to 55
Expanding PCL brokerage chalks up big-ticket deals and lands first resi development instruction.
Buyer swoops on £19.95mn apartment at The OWO
Deal agreed in just seven days for Raffles-serviced residence at landmark Whitehall scheme.