Prime buyers want these eight features in their homes, says PCL agent
The myth that wealthy people don’t care about climate change needs de-bunking, says Alex Woodleigh Smith - sustainable features are among the top items requested by high-end purchasers…
Alex has worked in the London residential property industry for 20 years. He began his career at the global property company, Savills, before founding AWS Prime in 2013. The company provides an end-to-end service for clients looking to navigate their way through the complex process of buying property in London. Alex's lengthy career working across the capital has enabled him to build an extensive contact list, provide informed advice and consistently root-out and secure deals. Clients often remark on his tenacity, the thoroughness with which he conducts his work, and dedication. Based solely on word-of-mouth referrals, Alex's integrity and work ethic have driven AWS Prime from strength to strength.
Behind The Schemes: Designing super-prime ‘smart homes’ for the Mayfair rental market
Mayfair House, a boutique rental scheme on Shepherd Street, achieved a record five wins at the annual EMEA CEDIA Awards, picking up Best Multiple Dwelling Unit Design, Life Lived Best at Home, Technology…
By PrimeResi
From Social Fitness to HCL: Four key trends in super-prime renovation
Having worked on over 300 of the UK's finest residences, from mansions in Mayfair to sprawling Surrey seats, London Projects co-founders Nick Stuttard and Steve Howat tend to see which trends and features…
By PrimeResi
British Homes Awards 2019: The winners
Studio Ashby's Covent Garden penthouse and a rural retreat on the Isle of Man were among the winning projects at the Sunday Times' annual housebuilding honours...
By PrimeResi
Companies in this article
AWS PrimeMost read
UK Sotheby’s lands former Carter Jonas heavyweight Macpherson in latest senior hiring round
Big-brand brokerage bolsters PCL and SW London teams with fresh wave of high-level appointments.
Trophy Lancaster Gate apartment block offered for sale
Agents instructed on rare unbroken freehold building just off Hyde Park, with investors and developers expected to target.
Watch: Beauchamp boss reveals how billionaires really buy homes in Prime Central London
Veteran super-prime agent Gary Hersham discusses the psychology of trophy-home purchasing, shifting UHNW demand patterns - and why the very top end has effectively detached itself from the wider Prime…
In Pictures: Ashgrove Homes & Studio Indigo collaborate on Belgravia mews project
Luxury development and design teams complete 3,000 sq ft residence on one of PCL's sought-after cobbled backstreets.
Art Deco-inspired ultra-prime mansion changes hands in Knightsbridge
Luxury developer sells pair of trophy homes - including the former residence of ballerina Margot Fonteyn - in fresh boost for PCL market.
Licence to Sell: Firethorn brings former Westminster ‘spy school’ to market
Agents instructed on 'landmark' London office block with MI5 links and consent for a significant resi reinvention.
Super-prime Barnes gem changes hands in landmark off-market deal
Sale of Grade II listed house ranks among SW13's biggest in recent years.
Buxmead penthouse seeks £16.95mn after A-list tenancy
Marquee residence atop the Billionaires’ Row apartment scheme returns to market, billed as ‘one of the strongest offerings currently available in North London.’
By PrimeResi
Residence One expands into high-end construction
Luxury developer behind more than £400mn of PCL projects launches dedicated construction division as demand grows for experienced contractors.
Campions expands in SW London with Battersea & Nine Elms swoop
Agency group presses ahead with growth drive following recent acquisitions of Aston Chase and Madison Brook.
LATEST ARTICLES
Prime London Property Market Snapshot: Week 22, 2026
Agreed Sales are down again, and there's been an interesting jump in sales and rental listings being withdrawn from the market.
By PrimeResi
Luxury brokerage faces allegations of workplace misconduct
High-profile firm insists it 'does not tolerate harassment or inappropriate conduct' following Bloomberg report.
Savills warns of weaker year for prime property markets
'Market conditions have notably shifted' in the last six months, say analysts, as top-end price forecasts are scaled back again.
By PrimeResi
Former Schroders base in Mayfair cleared for prime resi conversion
'Remarkable' Upper Grosvenor Street building is set to deliver eight apartments alongside valet-led parking facility in Reeves Mews.
British Land picks new CEO
Joanne McNamara will lead the FTSE-100 property company, replacing outgoing chief Simon Carter.
By PrimeResi