Prime buyers want these eight features in their homes, says PCL agent
The myth that wealthy people don’t care about climate change needs de-bunking, says Alex Woodleigh Smith - sustainable features are among the top items requested by high-end purchasers…

Alex has worked in the London residential property industry for 20 years. He began his career at the global property company, Savills, before founding AWS Prime in 2013. The company provides an end-to-end service for clients looking to navigate their way through the complex process of buying property in London. Alex's lengthy career working across the capital has enabled him to build an extensive contact list, provide informed advice and consistently root-out and secure deals. Clients often remark on his tenacity, the thoroughness with which he conducts his work, and dedication. Based solely on word-of-mouth referrals, Alex's integrity and work ethic have driven AWS Prime from strength to strength.
Behind The Schemes: Designing super-prime ‘smart homes’ for the Mayfair rental market
Mayfair House, a boutique rental scheme on Shepherd Street, achieved a record five wins at the annual EMEA CEDIA Awards, picking up Best Multiple Dwelling Unit Design, Life Lived Best at Home, Technology…
By PrimeResi
From Social Fitness to HCL: Four key trends in super-prime renovation
Having worked on over 300 of the UK's finest residences, from mansions in Mayfair to sprawling Surrey seats, London Projects co-founders Nick Stuttard and Steve Howat tend to see which trends and features…
By PrimeResi
British Homes Awards 2019: The winners
Studio Ashby's Covent Garden penthouse and a rural retreat on the Isle of Man were among the winning projects at the Sunday Times' annual housebuilding honours...
By PrimeResi
Companies in this article
AWS PrimeMost read
‘About 50% of what I do is off-market’: Alex Christian of Savills Private Office on navigating London’s luxury property stratosphere
Discussing landmark deals, world-class developments & the vital role of discretion with one of the key players in super-prime real estate.
Manchester penthouse sets new price record
UK buyer shells out £3mn for marquee unit at Salboy's Viadux scheme in 'landmark' deal.
Rise of the Broker: How the business of prime London agency has changed since 2000
Alexandra Goss charts the changing face of luxury property agency over the last 25 years, from the mainstreaming of buying agents & the introduction of private offices, to the rise of independent brokers.
In Pictures: ‘One of the finest homes in South West London’ hits the market at £25mn
Agents expect 17,000+ sq ft trophy home in Fulham to attract strong interest from PCL-based buyers seeking scale & seclusion.
Strutt & Parker installs new Managing Director & Head of Marketing
Gary Higgins & Tamerah Couchman have been recruited to lead the BNP Paribas-owned property firm through its 'next phase of growth'.
By PrimeResi
In Pictures: Revamped Regent’s Park townhouse ‘redefines what it means to live in a period property’
Super-prime design firm Elicyon has transformed an historic Grade II listed building into a 'deeply personal' modern home for an international family.
Former embassy sold in Mayfair’s biggest house deal of 2025
‘Landmark’ sale of £22mn Park Street mansion shows resilience of PCL market, say agents.
‘A subtle but important shift’: How the South Bank became London’s prime new-build hub
Knight Frank's Head of Residential Development Research explores how a disruptive period of resi development activity has reshaped London's luxury property map.
Charles Curran: Forget the hype, this is reality
Boutique estate agency boss (and former private equity banker) rails against misplaced optimism - calling for honesty, realism and tough love in today’s Prime Central London market.
Domestic buyers seizing unprecedented opportunities in Prime London, says agency
British purchasers now make up over 40% of Black Brick's client base, up from 25% last year.
LATEST ARTICLES
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
By PrimeResi
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
Prime London Property Market Snapshot: Week 27, 2025
Supply is outpacing demand in both the sales & rental markets.
By PrimeResi
BPF installs new President as merger moves forward
British Land chief Simon Carter takes property industry body's reins.
By PrimeResi