Prime buyers want these eight features in their homes, says PCL agent
The myth that wealthy people don’t care about climate change needs de-bunking, says Alex Woodleigh Smith - sustainable features are among the top items requested by high-end purchasers…

Alex has worked in the London residential property industry for 20 years. He began his career at the global property company, Savills, before founding AWS Prime in 2013. The company provides an end-to-end service for clients looking to navigate their way through the complex process of buying property in London. Alex's lengthy career working across the capital has enabled him to build an extensive contact list, provide informed advice and consistently root-out and secure deals. Clients often remark on his tenacity, the thoroughness with which he conducts his work, and dedication. Based solely on word-of-mouth referrals, Alex's integrity and work ethic have driven AWS Prime from strength to strength.
Behind The Schemes: Designing super-prime ‘smart homes’ for the Mayfair rental market
Mayfair House, a boutique rental scheme on Shepherd Street, achieved a record five wins at the annual EMEA CEDIA Awards, picking up Best Multiple Dwelling Unit Design, Life Lived Best at Home, Technology…
By PrimeResi
From Social Fitness to HCL: Four key trends in super-prime renovation
Having worked on over 300 of the UK's finest residences, from mansions in Mayfair to sprawling Surrey seats, London Projects co-founders Nick Stuttard and Steve Howat tend to see which trends and features…
By PrimeResi
British Homes Awards 2019: The winners
Studio Ashby's Covent Garden penthouse and a rural retreat on the Isle of Man were among the winning projects at the Sunday Times' annual housebuilding honours...
By PrimeResi
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First Look: £500mn ‘vertical village’ takes shape in Kensington
100 Kensington is due to reshape the West London skyline with the tallest resi tower ever delivered in the Royal Borough.
Strutts bolsters country house team with hires from Savills & Knight Frank
James Machell & James Robinson have joined the BNP Paribas-owned estate agency's National Country House Department.
By PrimeResi
Benchmark deal in Marylebone demonstrates art of ‘old-fashioned agency’
£9.95mn apartment attracted multiple bids and set a new 2025 price record - with zero public exposure.
St John’s Wood villa with supermodel provenance returns to agency’s books after 30 years
Arlington Residential brings Greville Road property back to market at just under £6mn - three decades after first selling it for under £800k.
‘I have never known such a challenging marketplace’: Inside 2025’s great country house slowdown
Mishcon de Reya's Idina Glyn speaks to some of Britain's top rural property agents to uncover what's really been happening in the prime country house market.
By Idina Glyn
Historic St James’s building sold after luxury redevelopment
Obbard's corking rental scheme for wine merchant Berry Bros resulted in 'a very significant uplift' in value.
By PrimeResi
Is the Prime London sales market turning a corner?
Latest LonRes data shows strong pick-up in under offer numbers and stabilising values - along with signs of a resurgence at the very top-end
Prime London 25: How luxury property agents embraced the digital age
Ruth Bloomfield explores the new gadgets & technological leaps that have shaped London’s prime property sector since the turn of the millennium – including portals, smartphones & social media.
Massive payout in ‘landmark’ Bankside Rights-of-Light ruling
'These are believed to be the highest negotiating damages ever awarded in a rights of light case,' say lawyers.
By PrimeResi
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