On the future of the show apartment (& how the cookie-cutter approach went stale)


Developers and designers can no longer expect to woo people with a white-gloss kitchen and accent wall splashed with shades of Pixie Breath or Mermaid’s Flipper, writes Richard Angel - these days, the more personalised the product, the greater the results...

Written by

Richard Angel

Co-founder at Angel O’Donnell

Richard Angel is co-founder of interior design studio Angel O’Donnell.

This content is available only to PrimeResi Members.

If you have a membership login below, otherwise join Prime Resi today for full access to the Journal of Luxury Property.

Main image: The Angel O’Donnell-designed show apartment at The Dumont sparked a bidding war when it hit the market last year at